#toolate

The only kneeling required by the Wallabies is in prayer (to survive)

When will the Wallabies wake up and realize that the last 18-24 months of woke political correctness has been a large part of the near collapse of the franchise?

From the handling of Israel Folau’s dismissal, players pushing climate change activism even though sponsored by companies with larger than average carbon footprints or the complete stuff up of broadcast rights, the Wallabies are virtual roadkill.

The franchise has lost its #1 sponsor in Qantas in recent days. So all told, for a business that has been looking to financially recover from a sizable out-of-court settlement, rebuild after a clean out of the board including the CEO on top of the release of the head coach who said he had no relationship with senior management, do the players believe that kneeling for a group that espouses Marxism, including the destruction of the nuclear family is the type of activism to bring advertisers and sponsors rushing to fill the void with equal wads of cash?

The franchise needs to show leadership, not displays of corporate Marxism. Management needs to take a firm stance and show future sponsors that the leadership team is in control of the largest money spinner, not the other way around.

Have the Wallabies not seen the fan drain in other sporting codes like the NBA which is now ditching on field protests in 2021 because the ratings have plummeted so dramatically?

Why do they want to kneel for BLM now? Why not in the first two Bledisloe games if they felt so triggered about it being such an issue? Does anyone believe that seeing yet another sporting code fold to this brainwashing will sway the overwhelming majority of fans already on board with racial equality?

This seems like any old attempt to get publicity. Will all players kneel? Or will some choose to stand? Will some players who don’t wish to take a knee end up complying for the sake of not being attacked by the cancel culture mob?

All the Wallabies need to do is focus on winning. That’s what makes the turnstiles tick over. We think re-signing Israel Folau – with a stricter contract around his social media postings – would do wonders for bringing the team back to life.¬†

When all is said and done the team is a business, like any other. Such displays of social justice tend not to resonate with paying customers who merely want to consume the product. It is a dangerous game to test their loyalty.

Perhaps the Wallabies should ask themselves when they intend to finish the virtue signaling? Or will they merely switch to the next social issue de jour to protest about?

#GetWokeGoBroke 

That has been the problem all along. It isn’t time to double down. It is time to reflect on getting on par with the glory days of rugby.¬†

Gillette champions what it censured. Too late

So is this admission that Gillette has finally realised it made a catastrophic marketing mistake to throw the majority of its customers under the bus? How interesting that the company now champions the very macho men it sought to criticise. You know, those who put their lives on the line to protect us. Unfortunately, Gillette, it is a bit late. More than happy with my Schick Hydro. Your $8bn is a fantastic Harvard case study of failed marketing campaigns.