#sportsillustrated

Nike – Just Hate It

Just when we though corporate sanctimony had hit highs at Halliburton and Gillette, Nike was not to be outdone. A shame that so many divisive and hypocritical athletes were portrayed as role models. Then again this is nothing new with the woke sports brand. Wonderful computer graphics though.

Colin Kaepernick was an average quarterback at best. He only started kneeling after he got stuck on the bench. Who could forget his hypocrisy re July 4th? He cheered the holiday in a tweet under President Obama but slammed it this year as a celebration of white supremacy. Nike portrays him as a hero. War widow Taya Kyle excoriated Nike for not knowing what real sacrifice was.

Megan Rapinoe was only too happy to hurl expletives when the USWNT won the women’s World Cup Soccer in 2019 despite so many children present. Rapinoe also slapped Sports Illustrated for not being woke enough in an acceptance speech after the magazine awarded her Sportsperson of the Year. Rapinoe will also join forces with Congresswoman Alexandria Ocasio-Cortez next month to promote the reprehensible, radical and divisive Marxist 1619 Project which is now a mandatory part of the curriculum in state schools across Buffalo, Chicago, Newark and Washington.

Or LeBron James. He was only too happy to apologize to China on behalf of Houston Rockets GM Daryl Morey who had tweeted support for those protestors seeking freedom in HK. We guess when one has a $1bn merchandise contract with Nike in China, freedom takes a backseat to expediency.

Or Serena Williams who blew up at the Australian Open when she was censured for multiple code violations in the final vs Naomi Osaka. She complained that the umpires were harsher on women. 20 years worth of statistics showed men are far more likely to be sanctioned in professional tennis.

Maybe Nike might reflect on a February 2020 study by the Australian Strategic Policy Institute (ASPI). According to the research, the persecuted Uighurs have been funnelled to work in factories in other provinces under conditions “that strongly suggest forced labour.”

Nike, Adidas, Apple, Microsoft and Samsung are among 83 multinational corporations that have been linked to using this forced labour.

So in summary, Nike wants people to follow those who will gladly sell out their country, receive participation trophies while they are supposedly making a huge sacrifice, complain when things don’t go their way, apologize to dictatorships on behalf of those who support freedom, kneel, cuss and push Marxist ideology to school kids.

Maybe the brand should change its moniker to “Just Hate It.”

All cl(ass)

This is what happens when organizations roll over and pander to political correctness. It ends up eating the very people trying to appear worthy. Sports Illustrated (SI) may regret its Sportsperson of the Year award choice.

As FNFM wrote earlier in the week, US Women’s National Team soccer star Megan Rapinoe has what it takes on the field but lacks all credibility off the field with the constant bluster around identity politics. She didn’t disappoint.

Rapinoe slapped the very magazine that bestowed her with the award in her acceptance speech,

Am I only the fourth woman worthy of this honor in 60 years?…I don’t think so…Is it true so few writers of color deserve to be featured in this publication? No. Is it true so few women’s voices deserve to be heard and deserve to be read in this publication? I don’t think so.”

You get the drift.

The question will be whether SI caves in and goes on a massive overhaul of their internal hiring practices or sticks to what works with subscribers.

There are too many examples of woke businesses that have lost a bundle for failing to provide the very good/service that the end customer will pay for.

Gillette dropped $8bn in value after it’s toxic masculinity campaign. Attacking one’s core clientele wasn’t smart.

A vegan feminist cafe, Handsome Her, had to close its doors for good. It had imposed an 18% gender surcharge for men to account for the ‘wage gap’ and given women priority seating. Clearly not enough sisters to share the cause.

NBA and NFL have seen dramatic erosion in audience numbers since backing China and kneeling.

Pretty simple. The overwhelming majority of us don’t require politics dished up with whatever else companies are selling, especially the words “these actions don’t represent our beliefs” from a bank.

As always Jonathan Pie says it best about the oppression obsession.

Sports Illustrated defines our woke age

You have to hand it to society nowadays. So desperate are people to appear virtuous they will go above and beyond to prove themselves worthy. Sports awards tend to be a mix of on-field performance and off-field service to promote the game for the greater good.

Megan Rapinoe has won the Sports Illustrated 2019 Sportsperson of the Year. Yes, the US Women’s National Team (USWNT) has won the Soccer World Cup back to back. It is an admirable achievement even though the USWNT were defeated 5-2 by a bunch of 14yo boys from Dallas.

260m watched the Women’s Soccer World Cup final in 2019. The 2018 men’s World Cup in Russia saw 1.12bn tune in for the final. 4.3x the audience. Sponsors are well aware of this and tailor advertising dollars accordingly. If the women’s teams garnered more eyeballs, we can be guaranteed women would be paid more.

Unfortunately, Rapinoe is such a dreadful role model for children even though she ticks the diversity and LGBT boxes. Her profanity-laden victory parade speech (in front of kids) after the World Cup win (from 6:30 in the video) was all class. All about identity politics and screaming for “equal pay” even though the stats reveal the USWNT gets more funding than the men’s team (USMNT). The USMNT generates more revenues, despite the poorer results.

Yet Rapinoe defines the age. All about equal pay regardless of revenue generated. Perhaps every soccer player in the world should be benchmarked against Cristiano Ronaldo at Juventus. Perhaps his 81mn Twitter followers and talent allow him to charge a premium for his services which the market is willing to bear i.e. $108mn in 2019. Neymar should be up in arms for the pithy $90m at Real Madrid! Surely those on the bench should be protesting the fact they aren’t on an even playing field! Equal Pay, Equal Pay!

If Sports Illustrated truly wanted to brand a female success story in sports against the odds and shove it in the face of the white patriarchy, they could have championed the brilliance of 21yo Spanish rider Ana Carrasco, who became the first-ever woman to win a world motorcycle racing championship competing alongside men. She won the World Supersport 300s crown. If there was ever a better display of rising to a challenge in a sport dominated by males, this was it! She beat them all! More than that she embodies great sportsmanship.

CM wrote in January about her first-ever race win last year on equal machines with the boys. Shows that grit, determination and skill can make the difference without this recent desire to throw handicaps to even it out. Great job indeed to win on identical bikes.

Rapinoe is a talent in her own right. No one can dispute that. It is just a shame that it comes with all unnecessary identity politics based bluster.

Perhaps Sports Illustrated should heap lashings of praise on the Football Federation of Australia’s (FFA) kneeling at the altar of political correctness by carrying through with equal pay. Little does the FFA realise that pandering to social justice does nothing to win over fans. Because if the right talent isn’t paid accordingly, an overseas league will quickly bid the best players away and hollow out the local market. Attendance will drop and the revenues and sponsorship dollars will dry up with it. Doesn’t require rocket science.

The Aussie women’s Matildas achieved a peak crowd attendance of 16,829. The men’s Socceroo team saw 77,060 supporters at ANZ Stadium on 15 November 2018. 4.6x more fans watched the men’s national team over the women’s. It is nothing to do with gender. Fans prefer watching the men’s game, including women. Because of that, sponsors are willing to pay for greater exposure.

That isn’t casting aspersions on the female players per se. It is just that sports will always be driven by the sponsorship dollar. In certain fields, men get paid more than women. Perhaps male supermodels should take umbrage that Kate Moss gets paid multiples more for the same job.