#socialjusticewarriors

Economic growth is an unnecessary evil, Jacinda Ardern is right to deprioritise it

This was the headline of an article CM spotted today. Of course CM wouldn’t dream of writing something that daft. To think social wellness can be achieved, let alone sustained without attention to economic growth. Magic pixie dust perhaps? Even though CM debunked the relative aspects of the Wellness Budget being considerably inferior to Australia, the left were quick to lavish praise on the the new matriarch of the woke. She is like the Obama of the Southern Hemisphere. Even regressives are progressive in the eyes of the left.

Note the NZ budget forecasts a 25% lift in tax revenues out to 2023. Income tax will rise 29.9% over the same period. Indirect taxes will jump 28.3%. That on a slowing economy and a rising unemployment rate will mean incremental taxes sting at the margin. Their data, not CMs.

Of course if the idea is to de-prioritize the economy, it can only mean that taxes as a % of GDP rise. Indeed they do from 30.6% this year to 31.1% by 2023. Compare that to 25.2% falling to 25.0% in Australia over the same period.

Effectively Australia gets way more bang for the buck on providing wellness initiatives with lower burdens on the taxpayer because that’s what happens when the economy IS prioritized. Spending on social wellbeing rises as the economy expands.

If unemployment rises (as forecast by the NZ budget) over coming years, one can imagine that wellbeing by its strictest definition should fall. One loses a job, household income falls and wellbeing declines with it, unless welfare is on a par.

Presumably if Ardern’s deprioritized economic growth leads to worse economic outcomes, she can be guaranteed that wellbeing won’t be sustainable without more shared misery in terms of debt (rising) and deficits.

As Friedrich von Hayek once said, “if socialists understood economics they wouldn’t be socialists.”

Such is the madness of the left that they believe yet again that feelings are more important than facts. Even though as “woke” as many paint Ardern, her neighbour across the ditch is already there and expected to continue to outperform. That’s because economic growth is the priority. Yet don’t expect Scott Morrison to receive any praise. He is the wrong gender, skin colour and religious affiliation for starters.

Ardern is unlikely to stop the 35,000 odd Kiwis that migrated to Australia last year but she maybe lucky in doubling the 40 (yes, forty) Aussies who left the land down under to live in NZ in 2018.

Gillette – from toxic masculinity to transgender & morbid obesity

Gillette is free to advertise how it wishes. After the monster backlash against the toxic masculinity campaign which wiped 6% in value from the brand and caused a 22% fall in the following quarter’s profits, it is hard to see how the radical social justice warriors in the marketing department have not been fired. To shareholders, it was a massive fail. A YouGov poll of household grooming products before the campaign saw Gillette fall from 7th out of 45 brands to dead last after it. Yet the company has chosen to bet the house on more virtue signalling hoping it will eventually cut through to the masses. Get woke, go broke.

While there is absolutely nothing wrong with a transgender kid shaving for the first time, most will likely see this ad as nothing more than Gillette doubling down on the roulette wheel of “identity politics”. What point is Gillette trying to prove? The bulk of society is growing tired of being told how to think and what to say.

Yes, there are serious transgender issues in America. 130 transgender people have been murdered since 2013. It is a damning statistic. However, it is unlikely that anyone small minded enough to commit such a heinous crime will be swayed by a Gillette ad featuring a trans actor. Why does Gillette seek to force feed its version of socially acceptable behaviours on the 99.9% of its clientele that does not require it? It is patronising in the extreme. It is like attacking NRA members as murderers.

The only company in the world that can treat its customers with disdain is Ferrari. It wields so much power that it selects customers if they are deemed worthy of owning some of its limited edition offerings. Sadly Gillette is not Ferrari.

Gillette is rife with double standards. It has brazenly sponsored a Dutch racing car series with the brand embossed across the backsides of supermodels.

Chick-fil-A, on the other hand, was established on its Southern Baptist principles. It has never hijacked a social movement to boost sales.  That is why it has seen sales treble on a doubling of stores to become the third largest fast-food chain in America. It never rams its beliefs down the throats of others.

The toxic masculinity campaign should have been a big enough lesson for the marketing team to stay in its lane. The consumer spurned Gillette at the supermarket cash register. It would have been better coming out and apologizing and praising men for all the good things they do, like the Egard Watch company.

Virtually no customers will see that trans ad and think to buy Gillette razors out of a sense of moral guilt at the treatment of this minority. Consumers buy razors to groom – period. When will the company get it?

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It wasn’t so long ago that Gillette promoted a morbidly obese woman to push female shaving products. There is a difference between standing against fat-shaming and being realistic about the many chronic health issues and massive costs related to obesity.

The American Medical Association (AMA) wrote, “the nation’s obesity rate is approaching 40% after holding around 34–35% between 2005 and 2012, according to data in The State of Obesity: Better Policies for a Healthier America 2018. No state has had a statistically significant drop in its obesity rate in the past five years...the National Health and Nutrition Examination Survey (NHANES) showed that 39.6% of adults and 18.5% of children ages 2 to 19 in America have obesity, the State of Obesity report noted that “these are the highest rates ever documented“…the AMA is working to prevent and control chronic diseases, many of which are associated with obesity…”

We covered obesity in the previous post. Obesity increases the risk of developing type 2 diabetes, high blood pressure, heart disease, stroke, arthritis, sleep apnea, liver disease, kidney disease, gallbladder disease, and certain types of cancer yet Gillette wants to celebrate it as something to be proud of.

Corporations that pursue woke marketing risk alienating their customers. There is no upside to it. Consumers are not stupid and the more companies run campaigns that fly in the face of their intelligence, will only get a backlash at the point of sale.

Don’t forget that the toxic masculinity campaign had a 10:1 negative response ratio on the millions of views it had. One can be sure Gillette will try to massage a positive response on this latest campaign. Yet, like most polls, the most accurate measure is consumer response. If sales aren’t arrested, no matter how many positive clickbait statistics they can show their bosses internally, the sales and profit figures won’t lie. That is all that ultimately matters to P&G shareholders.

The Footy Show is axed

This is what happens when TV producers think being woke, hip, diverse and inclusive (i.e. politically correct) will woo audiences. Sadly not. Instead of the blokey format that was a staple with The Footy Show fans, identity politics driven warriors were passed the ball to change the format.

The new version of The Footy Show debuted at 193,000 viewers, presumably people giving it a fair go to see the change. However, it quickly slumped to 96,000 in Melbourne to the then lowest print in the show’s long history. Last week hit only 53,000 TV screens. Now the show is being cancelled.

This is what happens when social justice warriors hijack the free market. If TV stations want to boost ratings, they should properly know their clients rather than pander to the left and think they can remove toxic masculinity by live indoctrination.

Married at First Sight (MAFS) would have to be some of the worst TV around but it gets ratings because it is utterly brain dead and people who’ve had a long day can zone out while watching these proms donnas scream at each other with non-PC words.

Vegan activists need caging more than goats

Well done to the lunatic vegan activists whose harassment led to the closure of The Gippy Goat Cafe in the Democratic People’s Republic of Victoria. 8 people have lost their jobs as a result of a legitimate business not being able to operate because of the weak application of laws from the judiciary based on toned down charges dispensed by law enforcement. It makes you wonder how theft, trespass and threats of violence don’t rate a mention with the police. At the very least these activists should be forced to pay for the redundancy costs and years of lost revenue caused by their actions. Why should the owners lose a business they invested in all because of the intolerance of the radical left? How much were the activists fined each? $1 for biosecurity breaches! What a farce.

This is what the owners had to say yesterday,

The Gippy Goat Café has decided to close, today will be our last day. We would like to thank our dedicated staff, our social media followers and loyal customers for your unfailing support but we do not have the heart to continue the café. This was not an easy decision to reach, however for the sake of our health and safety and that of our families and staff we feel that it is regrettably the best option.

Our staff and customers have been subjected to nearly 4 months of constant harassment, vile statements and threats from the abusive vegan activists. We have personally been subjected to an appalling stream of threats of extreme violence against ourselves, our family, our staff and even their families. Our staff have been subjected to daily threats and harassment by phone, and we cannot in good conscience ask them to continue working under such a condition. Our social media and review sites have been subjected to false information and artificially poor ratings. The courts have proven to be ineffectual, the enforcement agencies declined to prosecute to the full extent, so, to the thieves, trespassers and activists; you have won. Rejoice in your victory: eight good people are now without a job, families no longer can enjoy the good food and open space, and children can no longer interact with our animals. Society is the loser; the anonymous bullies, hypocrites, lawbreakers and self-professed paragons of moral and social justice have won. Please know that your ignorant indignation, lust for outrage and the false reality you inhabit through your social media streams will prevent you from effecting any positive societal change – only harm to real human beings – and you only have yourselves to thank.

Our farm will continue to operate as before, but is no longer open to the public. We are truly sorry for any disappointment this may cause.

John & Penny

We can be sure that if John & Penny trespassed onto one of the vegan’s properties, these activists would demand the stiffest penalties by dispensed the courts. So typical with the radical left, only their voices have legitimacy.