#socceroos

WNBA – Why NoBody Attends

WNBA

We went back through the data to see just how the WNBA stacks up against the NBA. It came as no surprise to see it reflect other sporting codes like football. The men’s game has been at it longer and has 123x the revenue of the WNBA to prove it.

Over the years we have compared the USWNT vs the USMNT and the Socceroos vs the Matildas soccer teams to make the case for why there are discrepancies. These are just published facts. Data.

As an aside we have always advocated paying women more than men if the viewership reflects that – championship tennis is a case in point. We also made it clear at the time of Serena Williams’ tantrum that the statistics showed umpires were harsher on men than women over the last 20 years, even though she claimed the opposite. Once again, facts matter. Not feelings.

Put simply, when fans are asked to put hard money down, both men and women tend to support the male codes more than the female versions. It isn’t sexist. It’s the commercial reality. That translates to advertising and sponsorship dollars too. It is a virtuous circle that can always become vicious.

We think the WNBA’s political stunt which involved players walking off the court before the national anthem was played will backfire spectacularly and alienate what few viewers the league has managed to accumulate. It was a choice that the woke league backed. They should live with the consequences and not cry foul should attendance drop.

An article written by Sarah Ko about the WNBA ended up debunking her own argument. Essentially the men were all ego and money but the women were all just celebrating the love of the game, not the paycheck.

Then Ko spoke about the recent event where the WNBA complained that they only take 20% of the winnings when the NBA teams took 50%. Could it be that there is a bare minimum level of cost to run a league – salaries, administration, marketing and promotion- that would be drastically curtailed if the players got their wish, which ultimately would see them paid less over a lifetime.

Ko also mentioned that WNBA tended to have older fans. At some point, the WNBA administration has to make a commercial decision about how to broaden the supporter base. Having its players cynically hijack a social justice movement to gain attention to boost its audience numbers is risky. Writing ‘Black Lives Matter‘ on the court won’t help either. Why do they only advertise the names of dead black females? Don’t all female lives matter?

Sport has always been a great distraction from the stresses of daily life. Fans will desert in droves when the very identity politics they went to the game to escape are rammed down their throats before a whistle has been blown.

The ultimate irony will be when the very capitalist system they expected would boost their pay clashes with the same hand they bit to feed it.

Sports Illustrated defines our woke age

You have to hand it to society nowadays. So desperate are people to appear virtuous they will go above and beyond to prove themselves worthy. Sports awards tend to be a mix of on-field performance and off-field service to promote the game for the greater good.

Megan Rapinoe has won the Sports Illustrated 2019 Sportsperson of the Year. Yes, the US Women’s National Team (USWNT) has won the Soccer World Cup back to back. It is an admirable achievement even though the USWNT were defeated 5-2 by a bunch of 14yo boys from Dallas.

260m watched the Women’s Soccer World Cup final in 2019. The 2018 men’s World Cup in Russia saw 1.12bn tune in for the final. 4.3x the audience. Sponsors are well aware of this and tailor advertising dollars accordingly. If the women’s teams garnered more eyeballs, we can be guaranteed women would be paid more.

Unfortunately, Rapinoe is such a dreadful role model for children even though she ticks the diversity and LGBT boxes. Her profanity-laden victory parade speech (in front of kids) after the World Cup win (from 6:30 in the video) was all class. All about identity politics and screaming for “equal pay” even though the stats reveal the USWNT gets more funding than the men’s team (USMNT). The USMNT generates more revenues, despite the poorer results.

Yet Rapinoe defines the age. All about equal pay regardless of revenue generated. Perhaps every soccer player in the world should be benchmarked against Cristiano Ronaldo at Juventus. Perhaps his 81mn Twitter followers and talent allow him to charge a premium for his services which the market is willing to bear i.e. $108mn in 2019. Neymar should be up in arms for the pithy $90m at Real Madrid! Surely those on the bench should be protesting the fact they aren’t on an even playing field! Equal Pay, Equal Pay!

If Sports Illustrated truly wanted to brand a female success story in sports against the odds and shove it in the face of the white patriarchy, they could have championed the brilliance of 21yo Spanish rider Ana Carrasco, who became the first-ever woman to win a world motorcycle racing championship competing alongside men. She won the World Supersport 300s crown. If there was ever a better display of rising to a challenge in a sport dominated by males, this was it! She beat them all! More than that she embodies great sportsmanship.

CM wrote in January about her first-ever race win last year on equal machines with the boys. Shows that grit, determination and skill can make the difference without this recent desire to throw handicaps to even it out. Great job indeed to win on identical bikes.

Rapinoe is a talent in her own right. No one can dispute that. It is just a shame that it comes with all unnecessary identity politics based bluster.

Perhaps Sports Illustrated should heap lashings of praise on the Football Federation of Australia’s (FFA) kneeling at the altar of political correctness by carrying through with equal pay. Little does the FFA realise that pandering to social justice does nothing to win over fans. Because if the right talent isn’t paid accordingly, an overseas league will quickly bid the best players away and hollow out the local market. Attendance will drop and the revenues and sponsorship dollars will dry up with it. Doesn’t require rocket science.

The Aussie women’s Matildas achieved a peak crowd attendance of 16,829. The men’s Socceroo team saw 77,060 supporters at ANZ Stadium on 15 November 2018. 4.6x more fans watched the men’s national team over the women’s. It is nothing to do with gender. Fans prefer watching the men’s game, including women. Because of that, sponsors are willing to pay for greater exposure.

That isn’t casting aspersions on the female players per se. It is just that sports will always be driven by the sponsorship dollar. In certain fields, men get paid more than women. Perhaps male supermodels should take umbrage that Kate Moss gets paid multiples more for the same job.

Daft way to run a business

Why the celebration? CM is all for equal opportunity. Just not equal outcome. As CM said at the time of the US soccer team’s whinging over equal pay, if Megan Rapinoe and team make more revenues and broadcasting rights, pay them “more” than their male counterparts, not the same. Who could forget the almost North Korean level chants of “equal pay” during the Women’s World Cup this year?

How is equal pay remotely sensible for the Football Federation Australia’s (FFA) women’s team, the Matildas? Surely within the women’s team, there are proper stars and average players. Will those pay rates be equalised? So that the women’s soccer supremo that scores the most goals and achieves the highest number of tackles gets paid the same as the forward who can’t score and can’t defend to save herself? Who do the fans want to see? Who powers the turnstiles?

Look to other sports. Lewis Hamilton in F1 gets paid multiples more than fellow competitor, Romain Grosjean. Same job, Same conditions. Same everything. Yet, the 6x world champion gets factor fold levels of advertising dollars, hence he also banks that in his contract. Marc Marquez, the 8x world champion in MotoGP gets paid a fortune. Whereas Tito Rabat does not. Maybe because he is leading most of the time that the race coverage is focused at the front, rather than the back. It is all based on performance and TV exposure. Michael Jordan, Shaq, A-Rod and so on. The cream always gets paid what the market will bear. Some might call the $100mn that Ronaldo gets paid at Real Madrid as excessive but the club wouldn’t pay it if his magic didn’t cover the bills.

Ronaldo has 78 million Twitter followers vs his Real Madrid captain, Sergio Ramos who has a pitiful 16m. Surprise, surprise. Ronaldo makes more. Rapinoe has 899,700 followers. Should she get paid the same as Ronaldo? US men’s soccer team player Landon Donovan has 1.4m followers. Does the USSF see that the box office is sadly still skewed to the men’s game?

Once again, 260m watched the Women’s Soccer World Cup final in 2019. The 2018 men’s World Cup in Russia saw 1.12bn tune in for the final. 4.3x the audience.

To quote the Football Federation of Australia’s annual report of 2018,

Sydney FC had the honour of hosting the Westfield W-League 2018 Grand Final against
Melbourne City FC at Allianz Stadium. In front of a vocal crowd of 6,025.

Six thousand. Rugby Australia CEO Raelene Castle can feel a bit better about the abysmal attendance rugby has at home for the domestic series.

The men’s Melbourne Victory vs Newcastle Jets soccer final in 2018 saw 29,410 fans attend that match. 5x that of the women’s final.

Same for the Matildas. They achieved a peak crowd attendance of 16,829. The men’s Socceroo team saw 77,060 supporters at ANZ Stadium on 15 November 2018. 4.6x more fans watched the men’s national team over the women’s. It is nothing to do with gender. Fans prefer the men’s game. Because of that, sponsors are willing to pay for greater exposure.

This is not to denigrate the Matildas. It is to point out that this constant pandering to “equal pay” is a disastrous way to win over fans. Because if the right talent isn’t paid accordingly, an overseas league will quickly bid them away and hollow out the local market. Attendance will drop and the revenues and sponsorship dollars will dry up with it. Doesn’t require rocket science.

Still, get woke, go broke. The Wallabies are proof is in the pudding for management that focuses on inclusivity and diversity instead of accepting reality of what actually pays the bills – the fans. The financials continue to deteriorate.

By all means, if the Matildas smash the Socceroos for revenue, viewership and broadcasting rights then by all mean pay them more, not the same. Welcome to the Democratic Peoples Republic of Australia in 2019 where virtue signalling means more than merit.

Just watch the mainstream media gush at how progressive the FFA is before realising in years to come just how regressive it eventually becomes for the game and how could it have happened?