Well, well, we’ll. Who’d a thunk? NZ Rugby (NZR) is focused on the game, not appearing to be woke. Is it any wonder Australia are unlikely to win the Bledisloe Cup for many more years to come. The investment NZR pour into the All Blacks swamps Rugby Australia’s (RA) pittance into the Wallabies because sponsors and fans see the Kiwi franchise for what it is – a united team of winners with returns!
It shouldn’t surprise us when RA & NZR reveal primary objectives.
Objective 1 in the NZR 2018 Annual Report is “REMAINING ON TOP OF THE WORLD” (p.18)
Objective 1 in RA’s 2018 Annual Report is written as, “For rugby to continue to be a sport of choice in a rapidly changing society…community coaches are responsible…for creating fun, safe and inclusive environments” (p.10).
With that RA mantra, NZR is faced with a longer term dilemma. Because the fans might have to consider they might “get tired of all this winning!”
In all seriousness, NZR should seek to form a new version of the Bledisloe with a worthy adversary in Europe because the Wallabies will drift even further away from being competitive with RA focused on such utter malarkey.
Or to even it up, perhaps the All Blacks under-18s should play the Wallabies?
So why the gap? The numbers between the two are as follows.
RA took in approximately A$30m in licensing and sponsorship last year. NZR raked in A$65m. More than double for a country with one-fifth the population. Think about it. The advertising base is smaller yet the sponsors must see the returns as superior to do so.
Total revenues for RA sum to around A$110m. NZR takes in A$182m in 2018.
Match day revenue for RA reached A$20m last year. NZR collected A$28m.
Total assets for RA sum to A$69m. NZR total assets are A$183m. Total equity for RA is A$27m vs NZR at $99m.
Just looking at financial metrics alone, RA is not going to rebuild this franchise without focusing on what NZ already knows. The business has one sole focus – the pride of a nation.
Should we be surprised that Eden Park has been sold out every game since 1962 when the All Blacks play the Wallabies? That’s a franchise. Maybe RA should ask why Australian based attendance of the same series has drifted 20-35% in the last decade.
Until the Wallabies have a priority that focuses on a winning formula that is driven from the top, expect to see turnstiles become rusty.
Pathetic really. This is exactly why the RA board and leadership need a complete overhaul. Amateurs playing against professionals. Get woke. Go broke.