How does this article get past Forbes’ editorial? The opening line in Carolyn Centeno Milton’s piece described that most people would think women would be more likely to use eco friendly canvas shopping bags than men.
Several years back, the UK Environment Agency did a study on the effectiveness of alternative packaging solutions to HDPE (conventional plastic bags) in terms of lowering environmental impact. It said,
“The paper, LDPE, non-woven PP and cotton bags should be reused at least 3, 4, 11 and 131 times respectively to ensure that they have lower [impact] than conventional HDPE carrier bags that are not reused.”
So if conventional biodegradable plastic shopping bags are reused to throw out garbage that means 6, 8, 22 and 262 days are required for the alternatives to have a lower environmental footprint. So if one has 10 canvas shopping bags which aren’t used for rubbish disposal they need to be used everyday for 6 years each!
Everyone that CM knows has a stockpile of these enviro alternatives because one forgets, does impulse shopping or requires more bags than initially thought. So is it toxic masculinity or the realities and practicalities of our day to day lives?
Furthermore if consumers can’t use plastic shopping bags to throw away rubbish they’ll need to substitute it with plastic bin liners from aisle 7. Net impact on the environment – zero. In reality it’s probably more as the plastic bags sold at supermarkets are thicker and less biodegradable than what they replace but if it has “eco friendly” written on the side, you’re “woke”!! Job done! Yay!
Dr. Aaron Brough of Utah State University conducted the study to see if there is correlation between toxic masculinity and climate change. His assumptions run the line that men see environmentalism as more feminine and get triggered to make ecological choices if threatened.
The study went as far as to see whether men would select a more feminine looking Walmart gift card with floral print (which was labeled a gender threat card) or a plain one without as a sign of masculine preferences.
The study went so far as China to further its findings. BMW China put forward two ads on the same car; one pushing ecology, the other safety. Had Brough visited China and lost 8 lives in the back of a single Beijing taxi ride he would understand the imperative of those favoring safety. Nothing to do with toxic masculinity. A sign of fragility. A toxic male, by his logic, should favour less safety.
To flip the argument on its head, countless numbers of Tesla drivers have posted YouTube videos showing complete faith in the auto pilot system which has killed numerous owners. Should we take it some Tesla buyers show toxic stupidity to film themselves playing card games, pretending to sleep and massaging the passenger in their quest to be ecological?
If the BMW China study proved anything, the German maker will clearly sell more cars if they focus on safety over the environment. It has nothing to do with toxic masculinity. This trend would be supported by an equal number of women, especially mothers with kids.
Centeno Milton closes on Brough’s comments,
“We need to overcome our unhealthy judgements of gender incongruence. And men need to be confident in their self-identity and decide to live a sustainable lifestyle without caring what other people think.”
Funny that, I thought I was just shopping. Little did I know that the inner white supremacist and toxic male in me was driving me to destroy our ecosystems. Note to self – pick floral Walmart gift cards and pester the dealer at BMW to run through the emissions stats on video so CM can upload proof CM fits Brough’s stereotypes to overcome gender incongruence. Unfortunately CM is willing to bet the dealer won’t know the emission number but will know how many airbags the car has.
The only people adding to warming the planet are those producing needless hot air like Brough. So unsettled must climate science be to have such studies funded in the first place. It rates up there with CM’s local paper discussing the stress on pets caused by climate change.