#redbull

Red Bull fires diversity directors who pushed BLM

ZeroHedge reports,

Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signalling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.”

Who knew that some companies realise their customers don’t want political messages attached to their products? Even worse, many of these movements have been pushed by supposedly woke activists who haven’t the first clue about the manifestos of the reprehensible organizations they want their brand to support.

Look at the success of the Goya Foods pushback! Sales are booming and some supermarkets are having to ration it to a maximum of two items to placate customers.

We await the next round of plunging revenues and audience stats with the NFL, NBA and NBL. Get woke, go broke.

Experience is a hard teacher. You get the test first and the lesson afterwards.

Monstering the Red Bull war?

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Today’s motorsport sponsorship is now the domain of the energy drink makers. Long gone are the tobacco sponsors. Race teams were synonymous with their cigarette brands – Marlboro McLaren, Rothmans Honda and Lucky Strike Suzuki. While tobacco sponsorship was banned for promoting unhealthy habits one wonders when carbonated energy drinks will meet the same fate?

Monster has been the company experiencing the fastest growth. While Red Bull holds the top share (43%) , Monster has taken 39% of the market in 2015 up from around 12% in 2006.

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MotoGP legend Valentino Rossi is sponsored by Monster. A yellow ‘Rossi’ version of the drink is sold amongst the other Monster flavours. If this convenience store is any guide, Rossi Monster is all that seems to be selling in the energy drink market.