#oscars

Hollywoke. Oscars audience plunges to lowest ever

When Joaquin Phoenix lamented, “We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable. Then we take her milk that’s intended for her calf and we put it in our coffee and our cereal,” Hollywood hit peak woke. At the Golden Globes, he thought telling us he would be wearing only one tuxedo for the entire awards season while eating vegan would be a hit with mainstream Americans to highlight doing his bit for the planet. At the BAFTAs, Phoenix ran the “systemic racism” line. Yet he didn’t hand his gong to a person of colour that he believed was deserving of the award.

Hypocrisy sadly doesn’t resonate very well with mainstream Americans.

Essentially the Oscars has become a light-hearted entertainment version of the Democratic primary debates. The policy platform was all in there – speeches about feminism, gender equality, LGBTQI, climate change, healthcare and living with less. Basically, every “woke” politically correct subject got a mention, delivered by the very people who have zero place lecturing the rest of the world, as Ricky Gervais told them.

Celebrities, coming off the highs of the second-lowest audience total ever recorded in 2019 (after a 12% bump on 2018 which was 40% down on the prior 5 years), must have hoped that the 2020 Oscars ceremony would recover with more of the same social justice. Sadly 2020 was watched by the smallest audience ever.

23.6 million viewers watched (-20% or 6 million down). Among the 18-49 demographic, the audience plunged 31% vs 2019.

Joaquin Phoenix closed his speech by saying,

I have been a scoundrel all my life, I’ve been selfish. I’ve been cruel at times, hard to work with, and I’m grateful that so many of you in this room have given me a second chance.

FNF Media would prefer Hollywood gave Phoenix a third chance to revert to type. Because this act isn’t fooling anyone.

Ricky Gervais’ thoughts on The Oscars

Ricky Oscar

Ricky Gervais true to form in forecasting the hypocrisy that will emanate from the 2020 Oscars.

Hollywood has really lurched towards the “woke” genre. Sadly, audiences have little appetite.

Some notable flops in 2019 were:

“What Men Want”

The gender-swap comedy scored $54 million at the U.S. box office. Taraji Henson replaced  Mel Gibson, playing a character who can read what men think. The “What Women Want” comedy of 19 years ago racked up $182 million at the domestic box office.

“Book Smart”

Arguably the most progressive comedy ever made – looking at empowerment, virtue signalling and feminism. It only managed a $22 million haul.

“Long Shot”

Seth Rogen and Charlize Theron mock Republicans and embrace social justice. Audiences avoided it –  $30 million.

“Charlie’s Angels”

Elizabeth Banks, an actress-turned-director told reporters her movie would strike a blow against the patriarchy. Banks said, “Look, people have to buy tickets to this movie, too. This movie has to make money. If this movie doesn’t make money it reinforces a stereotype in Hollywood that men don’t go see women do action movies.”

Tanked with an opening of $8.6 million in the US.

“Late Night”

The movie feminizes the already left-leaning Stephen Colbert’s “Late Show” – $15 million box office.

“Terminator: Dark Fate”

Box office grosses for the franchise have been in free fall as it goes down the woke route. Arnie is no longer there to rattle off corny one-liners.

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It should appear to Hollywood that movies about real-life stories are the ones that seem to resonate most with audiences – Titanic, The King’s Speech, Argo and A Beautiful Mind. These 4 films grossed $1.04 billion at the box office. It has been 12 years since Hollywood has had a fictional film it chose for itself beat the worst of the 4 movies based off real stories in ticket sales. It has been 15 years since having a proper blockbuster like Lord of the Rings which is arguably pure fantasy and extends to child audiences.

Films are of course subjective. One film one person may enjoy, others may not share the same view. It is interesting though that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

The sacrifices Hollywood makes for the rest of us

You have to hand it to Hollywood celebs for the hardened sacrifices they make for the rest of us. From vegan menus to wearing the same outfits.

When will someone introduce a celebrity carbon calculator so these pampered nobodies can tabulate their quest to out virtue signal each other?

Out of touch, much?

Golden Globes goes vegan to save the planet

Wow. If it isn’t the hot air coming out of their mouths, it is now coming out of the arses. In order to save the planet, our virtue signalling Hollywood thinks that going vegan at the awards ceremony will do the trick.

The Hollywood Foreign Press Association (HFPA) made the following statement,

If there’s a way we can, not change the world, but save the planet, maybe we can get the Golden Globes to send a signal and draw attention to the issue about climate change…The food we eat, the way we grow the food we eat, the way we dispose of the food is one of the large contributors to the climate crisis.

One only needs to calculate the number of private jets, hydrofluorocarbon hairspray cans used, the number of bedrooms in their gated mansions and the emissions coming out of the tailpipes of the stretch limos that will ferry these Einsteins to the awards to work out that their own carbon footprints are about as bad as it can get.

Cute though. To think that eating a vegan risotto will help. If only they knew that rice production causes over twice the amount of methane than farm animals. Will any of them point this tidbit out to the dwindling viewers? Why aren’t the slamming the table and demanding over half the world’s population that rice is off the menu! What a shame Asia is a growth market for Hollywood. Best just revert to type and embrace expediency.

A recap of the 2019 Golden Globes:

It was no surprise to learn that the initial ratings for the Golden Globes In 2019 were down on 2018 which were down on 2017…which were down on…Get the picture? It was the worst showing in a decade.

It seems the formula is so bust that even deliberately leaving Trump mocking out of the corny gag lines saw another 5% drop this year. Despite little competition in the time slot and following on straight after the Chicago Bears vs Philadelphia Eagles (38mn viewers), 20mn switched channels to something other than the Golden Globes.

Who actually took the time to watch The Oscars last year? Viewers voted with their eyes sending ratings down 16% on 2017 and 40% on 5 years ago. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered-market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

We wonder if the dead cat bounce in the ratings will result by virtue of veganism.

Emmy Awards turnout worst in history

It is Hollywood self-adulation season. It started last night with the Emmys which suffered its worst ever turnout, a 22% drop on last year in terms of those tuning in. No doubt the Oscars will show a similarly dismal outcome.

As usual all the pet causes of the champagne socialists were there – climate change, transgender rights, white privilege, gender pay gap, racial pay gap and anti-Trump slurs.

When the format has become so predictable is it any wonder why audiences have dwindled.

The 90th Oscars viewership slumped 16% to 25 year lows. They’d slumped 40% over the preceding 5 years. Things had become so bad that the network had to offer advertisers guarantees for the first time ever.

Maybe we only need evaluate Hollywood on its nearly two decades of failure as it has made its films more political. We need only look at the ratings of the Emmys, Grammys, Oscars and Golden Globes which are all well off the peak.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences in the hope that I t sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience? It would seem so.

It should appear to Hollywood that movies about real life stories are the ones that seem to resonate most with audiences – Titanic, The King’s Speech, Argo and A Beautiful Mind. These 4 films grossed $1.04 billion at the box office. It has been 12 years since Hollywood has had a fictional film it chose for itself beat the worst of the 4 movies based off real stories in ticket sales. It has been 15 years since having a proper blockbuster like Lord of the Rings which is arguably pure fantasy and extends to child audiences.

Films are of course subjective. One film one person may enjoy, others may not share the same view. It is interesting though that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

Cinematic Correctness

Sir Ian Fleming and Cubby Broccoli are probably rolling over in their graves. James Bond 007 has been a formula that has worked. It created a franchise around a suave, sophisticated, educated, debonair and witty womanizing British spy. Whether the dashing Sean Connery, the corny Sir Roger Moore, the rigid Jeremy Dalton, the one-trick pony George Lazenby, the slick Pierce Brosnan or the moody Daniel Craig – the formula has been a massive winner. The Bond franchise has grossed $14.7bn inflation-adjusted.

There are suggestions that James Bond will be replaced by actress Lashana Lynch. The first female Bond. There is probably absolutely nothing wrong with her acting at all. The question is will the producers flunk at the box office by ripping up the script of what has always worked? It is 100% their decision to toy with the tried and tested formula but as ever, “if it ain’t broke, don’t fix it!

To be honest, Idris Elba would make a good Bond. He fits all the stereotypes of the role and fans would watch it on his ability rather than his skin tone. The producers could celebrate being woke and the franchise would retain its (relative) believability quotient.

Political correctness seems to dominate Hollywood of late. Whether complaints that not enough actors of colour were represented in Dunkirk or JK Rowling copping flak from LGBT activists because Albus Dumbledore wasn’t openly gay enough in the Fantastic Beasts film, it seems there is a push to make writers and producers conform. Why can’t films just be those made as their writers intended without enforcing politically correct overtones? Surely if there is a market for “politically correct” movies, the champagne socialists of Hollywood will be the first to jump all over it.

Sadly, many of the Best Picture winners selected at the Oscars (with elements of political correctness) in the past decade have been flops with the paying customers. It is interesting that $100m+ box offices were a cert for an Oscar Best Picture award til 2004. Since 2004 it has been hit and miss. 10 films in the last 14 have failed to breach $75mn. Real-life stories – Argo, A Beautiful Mind, Titanic and The King’s Speech – all cleared $100m at the box office. Maybe audiences can gel to the real-life aspects?

Brokeback Mountain grossed $178m because it didn’t propose to be anything other than a story set around gay cowboys. Milk, grossed $55m because it was a factual story about known gay activist, Harvey Milk. A good film by the way. Bohemian Rhapsody, the story about Freddie Mercury, has raked in over $900m at the box office. It was a factual tale and representative of a period in time.

To keep up with the times, perhaps we should demand that Meryl Streep become the next Shaft and Samuel L. Jackson portray Hillary Clinton in a movie about the 2016 election? How about Jackie Chan portray Michael Jordan in a basketball film about the Chicago Bulls? Why not cast Charlize Theron as Adolf Hitler in the next WWII film and have Arnold Schwarzenegger roleplay her wife. At least he won’t struggle with language? Perhaps do a rerun of Star Trek with Capt. Jane T Kirk? The options to rewrite history or fantasy are endless.

Why did Apollo 13 with Tom Hanks, Gary Sinese and Bill Paxton rake in $350m but First Man starring Ryan Gosling as Neil Armstrong draw in only $45m in North America? Same space theme – two different results. Apollo 13 celebrated the pride in failure as American ingenuity was able to rescue the damaged spacecraft. Maybe home audiences repudiated Gosling’s film for deleting the pivotal moment the US flag was planted on the moon. Small stuff? Don’t play with audiences. They bite.

The lack of political correctness is a drawcard to the Bond franchise. We can laugh at the double entendre and innuendo. We can marvel at the spectacular car chases, death cheating moves, his Casanova-like charm and underdog victories against evil henchmen. Will audiences believe that a woman will be able to knock out a monster of a man 3 times her size with her fists? Will we want to see a poor defenseless woman stripped naked while tied to a chair while her privates are belted with a shipping rope by a Le Chiffre type character? Or will she be promiscuous to extract information from would-be villains? Perhaps she confronts Graham Norton as the villain this time?

Perhaps the new Mr. Moneypenny will have his heart skip a beat every time the new 007 tosses her Philip Treacy on the hatstand outside M’s office. Maybe Q will design a machine gun in a Hermes Kelly handbag? Perhaps a dart firing pump from Manolo Blahnik? Perhaps the Aston Martin will be replaced by a pink Tesla so we can tackle environmental issues as half of London is set ablaze?

People fell in love with Star Wars because it was all about lasers and space ships. Not because it ticked the diversity (although the Star Wars Bar was as diverse as one could imagine) and inclusion boxes. How dare the poor harmless Jawas or Ewoks be murdered by white supremacists aboard Imperial Battlecruisers. Were the Sand People just misunderstood? What about the animal cruelty that was inflicted on the poor tauntauns on Hoth?

Maybe the franchise is testing the waters by proposing Lynch. We’ve already had Halle Berry play Jinx, the NSA agent in Die Another Day. There have been countless female villains throughout the franchise too – Rosa Kleb, Xenia Onnatop, Miranda Frost, Elektra King, Fiona Volpe, Helga Brandt, Mayday, Bambi & Thumper. All added their own spice. Yet it was always James Bond that was the drawcard.

Ultimately the box office will tell the story. Die-hard Bond fans will likely be cringing at the thought. Maybe CM is just too much of a purist and detests change for the sake of it, especially if it is just about appeasing activism.

Great role model for kids

The world’s longest Oscar acceptance speech laced with identity politics which closes with a message for all kids who look to Rapinoe as a role model from the 6:30 mark. All class.

91st Oscars dead cat bounce

Once again the Oscars were all about sanctimonious identity politics. Billy Porter set the tone in his tuxedo ball gown. Presumably a sop to transgender issues on the outside but a blatant play for attention to get the next big role. Shock value is what the Oscars thrive on. Yet shock resides with the ABC which promotes it. Last year the 90th Oscars slumped 16%, or 25 year lows. Things had become so bad that the network had to offer advertisers guarantees for the first time ever.

So 2019 ratings showed a 12% bounce in ratings, off a low base which has declined 40% in the last 5 years. What a surprise? Who wouldn’t listen to Spike Lee talk about being in the right side of history in 2020? The champagne socialists are always in touch with the masses.

They will undoubtedly champion the bump as a full endorsement even though no host is the best way to have audiences return. Watch the old bad habits come out in force in 92nd Oscars in 2020, especially as it will be an election year. Hollywood is still a figment of their own imagination. It is truly make believe to think Main St pay them any mind at the polling booth.

2019 Golden Globe ratings down again

It is no surprise to learn that the initial ratings for the Golden Globes In 2019 were down on 2018 which were down on 2017…which were down on…Get the picture? It was the worst showing in a decade.

It seems the formula is so bust that even deliberately leaving Trump mocking out of the corny gag lines saw another 5% drop this year. Despite little competition in the time slot and following on straight after the Chicago Bears vs Philadelphia Eagles (38mn viewers), 20mn switched channels to something other than the Golden Globes.

Who actually took the time to watch The Oscars last year? Viewers voted with their eyes sending ratings down 16% on 2017 and 40% on 5 years ago. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Same with the Emmys.

Neilsen noted the 2018 Emmy awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmy’s drew in 21.8mn by comparison.

Some may talk to modern day luxuries of streaming which might flatline these dreadful numbers but the reality is Hollywood’s obsession with shaming its intended viewers is the more likely culprit.

Perhaps ABC & NBC need to host these events at a local Hollywood pensioners club from here on in. Save the millions lavished on sets and award movies based on a Bingo wheel. Celebrities can go in smart casual (Cate Blanchett insists on recycling clothes) and dine on a sumptuous smorgasbord with complimentary soft drinks at the beverage bar. Now that would be worth watching.

Emmys – baloney without cajones

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When the content is so predictable it stands to reason that ratings drop. Neilsen noted the 2018 Emmys awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmys drew in 21.8mn by comparison. Some may talk to modern day luxuries of streaming which would boost these dreadful numbers but the reality is Hollywood’s obsession with shaming is the more likely culprit. The Oscars are down 40% on five years ago. It’s no surprise.

In recent years, self absorbed celebrities think the formula is hypocritically chastising their audiences. Whether the topic is climate change, #MeToo, white privilege, Republicans, Trump and now Christianity, the event is less about self appraised back slapping but almost entirely about identity based political grandstanding.

Such was the high level of comedy that one of the MCs stated, “The only white people that thank Jesus are Republicans and ex-crackheads.”  Here’s a challenge to Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they wouldn’t dare. They are the very racists they condemn.

At another event Anne Hathaway made her psychobabble statement about white privilege,  how transgender doesn’t circle around cisgender and other races don’t circle around whites to rapturous applause.

The irony is that behind all of the public self loathing, the same actors and actresses who cheered  happily collect their millions, live behind gates mansions with armed body guards, protest the NRA, turn a blind eye to sexual harassment but protest on the red carpet by wearing three fabric postage stamps held together with dental floss and tell us how out of touch we are. Really?

Their audience figures should tell them they are indeed the out of touch ones.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 Best Pictures have failed to breach $75mn. The 4 that didn’t miss were all about real life stories – Titanic, The King’s Speech, Argo and A Beautiful Mind. Funny that.

Instead of realizing that their interpretation of identity driven art isn’t sinking in with the public, Hollywood is now prepared to blot the history books – such as deleting the flag planting on the moon scene in ‘First Man’ – to destroy the very formula that seems to resonate with audiences.

No, in the fight for equality we must disparage innocent, hard working citizens by questioning their faith and mocking their intelligence. Hollywood can keep up the performances at these awards ceremonies. Doubling, tripling or quadrupling down on a formula that continues to fail only shows where the lack of insight lies. Too much time in rehab?

By all means many may be willing to listen to celebrities if they practiced what they preached. Say, where are all those celebrities that threatened to leave the country if Trump became president? That’s right 99% are still here. Let’s not forget Leo DiCaprio flying his eyebrow stylist half way around the world on a private jet whilst telling us climate change is the most pressing issue of our day. Actions not words. In today’s society virtue signaling on social media is deemed enough.