How embarrassing for CNN. Fox News’ Tucker Carlson has garnered 3,475,000 viewers over the last week vs CNN’s 2,474,000 (which included Anderson Cooper, Don Lemon and Chris Cuomo combined). If only CNN could admit that the content is the problem for its rankings. A Research Intelligencer survey revealed CNN the least trusted media outlet among Fox, BBC, PBS, Bloomberg, MSNBC, NBC, CBS and ABC.
The amusing side is that CNN attacked Carlson for running lesser known brand ads recently, a reflection of a boycott by some brands based on comments he made as a shock-jock between 2006-2011.
In the end, corporations aren’t stupid enough to turn down 3.5m viewers in one slot than chance 700,000-800,000 audiences at CNN. Forget what the “Sleeping Giants” type activists say, the viewers are all that matter.