More gutless corporate pandering to the mob. We wrote about the plan to change the brand name of ‘Coon‘ cheese last year.
The cheese was named after its American maker, Edward William Coon, 85 years ago.
It has now been changed to ‘Cheer.’
In our view, the marketers should be fired for a lack of creativity. About as useless as the PR team of parent company Saputo.
Why didn’t Saputo write about the origins of Coon on the packet? Seems sensible to educate those woke fringe groups who take umbrage at everything.
Instead, the Saputo CEO gave the all too common cave in to the cancel culture by stating,
“Treating people with respect and without discrimination is one of our basic principles and is is imperative that we continue to uphold this in everything we do.”
Hasn’t the food producer disrespected the 31 families bearing that surname in Australia?
Should the Coons be pressured to change their surname to Cheer? What better way to accumulate woke points with the apparatchiks than getting the Coons to renounce their origins. Why not hold a ceremony named Day 1, Year 0 where the families publicly apologize for unconscious racism and beg for forgiveness.
Perhaps Saputo can pay for all the legal costs associated with changing drivers licenses, passports, Medicare and all other manner of documentation so the dairy company can revel in even more vacuous virtue signaling so the PR department can justify having a role.
Down the line, we would love to see the empirical data on how the lives of those the name change is designed to improve have been bettered. Apart from absolutely zero, we imagine the only declining figure experienced will be the revenue line.
Another corporate own goal.
Three Cheers for the cowards.