Just when we though corporate sanctimony had hit highs at Halliburton and Gillette, Nike was not to be outdone. A shame that so many divisive and hypocritical athletes were portrayed as role models. Then again this is nothing new with the woke sports brand. Wonderful computer graphics though.
Colin Kaepernick was an average quarterback at best. He only started kneeling after he got stuck on the bench. Who could forget his hypocrisy re July 4th? He cheered the holiday in a tweet under President Obama but slammed it this year as a celebration of white supremacy. Nike portrays him as a hero. War widow Taya Kyle excoriated Nike for not knowing what real sacrifice was.
Megan Rapinoe was only too happy to hurl expletives when the USWNT won the women’s World Cup Soccer in 2019 despite so many children present. Rapinoe also slapped Sports Illustrated for not being woke enough in an acceptance speech after the magazine awarded her Sportsperson of the Year. Rapinoe will also join forces with Congresswoman Alexandria Ocasio-Cortez next month to promote the reprehensible, radical and divisive Marxist 1619 Project which is now a mandatory part of the curriculum in state schools across Buffalo, Chicago, Newark and Washington.
Or LeBron James. He was only too happy to apologize to China on behalf of Houston Rockets GM Daryl Morey who had tweeted support for those protestors seeking freedom in HK. We guess when one has a $1bn merchandise contract with Nike in China, freedom takes a backseat to expediency.
Or Serena Williams who blew up at the Australian Open when she was censured for multiple code violations in the final vs Naomi Osaka. She complained that the umpires were harsher on women. 20 years worth of statistics showed men are far more likely to be sanctioned in professional tennis.
Maybe Nike might reflect on a February 2020 study by the Australian Strategic Policy Institute (ASPI). According to the research, the persecuted Uighurs have been funnelled to work in factories in other provinces under conditions “that strongly suggest forced labour.”
Nike, Adidas, Apple, Microsoft and Samsung are among 83 multinational corporations that have been linked to using this forced labour.
So in summary, Nike wants people to follow those who will gladly sell out their country, receive participation trophies while they are supposedly making a huge sacrifice, complain when things don’t go their way, apologize to dictatorships on behalf of those who support freedom, kneel, cuss and push Marxist ideology to school kids.
Maybe the brand should change its moniker to “Just Hate It.”