#jamescorden

Why Trump is the best thing to happen to celebrities

We don’t need to remind readers of the slump in popularity for out-of-touch celebrities. The Emmys last week had 33% of the audience of 2013. Relevance?

Musician John Legend is the latest celeb threatening to leave America if Trump wins re-election. A shame he just bought a $17.5m mansion in Beverly Hills.

In 2016 we had so many artists who made the same promise. Yet they all stayed. Who knew that America is best for their careers?

Several years ago we did a study and proved that Trump is fantastic for Hollywood stars’ social media profiles. They should hope he wins re-election so they can keep relevant in a crowded market place for woke causes. Why?

Take James Corden- of car-pool karaoke fame. He averages around 1,600 likes on Twitter per apolitical tweet, which is pretty dismal considering he has 8.9mn followers. When he mentions anything to do with President Trump or his policies (especially lately), his numbers experience more than a 10-fold jump!

Trump is great for business. Grounds for congratulations not censure.

Nancy Pelosi runs reelection fundraiser instead of passing rescue legislation

If you thought Speaker of the House of Representatives Nancy Pelosi couldn’t top her ice cream freezer antics on late-night TV or prioritising the ban of flavoured tobacco over small business coronavirus rescue packages, she found time to call for an election fundraiser. Perhaps she should channel former Aussie PM Malcolm Turnbull and fund the campaign risking her own millions if the net return is reelection. 

Nancy Pelosi shows Americans how tough she’s doing it in lockdown

You have to hand it to how out-of-touch celebrities like James Corden and other elites are. He has a new segment called #HomeFest where he shows off how the 1% live.

Of course, it is all to make great TV although it still took the likes of Ricky Gervais slammed the pathetic optics of how tough Hollywood stars are doing at home when he said,

After this is over I never want to hear people moaning about the welfare state again, I never want to hear people moaning about nurses again. Or porters…These people are doing 14-hour shifts and not complaining. Wearing masks, and being left with sores, after risking their own health and their families’ health selflessly. But then I see someone complaining about being in a mansion with a swimming pool. And, you know, honestly, I just don’t want to hear it.

Over Easter, Corden live-streamed Speaker of the House of Representatives Nancy Pelosi who showed off her monstrous double fridge stuffed with gallons of ice cream while so many of her constituents are lining up at food banks or defecating on the sidewalks. While there was a segment full of leading questions laced with Trump Derangement Syndrome, it is still astonishing that Pelosi conveniently forgets her own actions amidst the crisis.

We get that late shows are supposed to have entertainment elements to them. Still one has to question the judgment of Pelosi to resort to such antics in the middle of a crisis. The freezer is a perfect metaphor given her constant obfuscation around approving rescue packages to help the government save the very people that elected her.

Tweeting Trump boosts celebrity popularity by 10x. Love should Trump hate!

CordenTrump.png

We do not have to dig deep to work out the shallowness of celebrities and their desperation to stay on the A-list. The limelight is everything. As much as they bitch and moan about the new president, they are secretly intensely happy to have someone that gives instant and broad exposure to tweets. Take James Corden- of car-pool karaoke fame. He averages around 1,600 likes on Twitter per apolitical tweet, which is pretty dismal considering he has 8.9mn followers. When he mentions anything to do with President Trump or his policies (especially lately), his numbers experience more than a 10-fold jump! He should congratulate the President rather than censure him. If you go back far enough into his Twitter feed James loved the Obamas. So his anti-Trump tweets gain him much exposure for his popularity. He should be thankful. Hell who can blame him? To have almost 9mn followers to begin with.

He is not the only A-lister to rant for the anti-Trump cause. Take a look at the following chart. Ashton Kutcher has almost twice the number of followers as Corden however has less impact. Although that is in part due to his reaching out and answering individual replies to his followers. So anyone ‘liking’ a reply to a question they probably have no idea what it is in reference to shows the hollowness of social media endorsement and understanding in general.

CelebTrump.png

Mylie Ray Cyrus has almost 32mn followers. Way to go! However the sad fact is that her tweets,whether they mention Trump and his policies or not, show little impact and highlight one of two things; 1) it shows how little faith followers have in her grasp of political issues or; 2) that the average age of the majority of her fans are probably yet to hit teenage. Maybe both.

Mark Ruffalo is a furious re-tweeter and that hurts his numbers. The majority of his Twitter feed is anti-Trump so he picked up some trending tweets and re-tweeted. He has been busy.

George Takei is frankly left in his own teleporter such is his relative lack of impact with his followers. Spock might have shown sympathy. He is also a furious re-tweeter of which most is surrounding anything anti-Trump.

Celebrities know that “when you’re hot you’re hot and when you’re not you’re not!” I almost fell out of my chair the other week when I heard that celebrities wanted to strike on masse. Please if it means you won’t try to ride the wave of Trump bashing.

Of course we can speculate all we want about “bots” inflating the Twitter numbers but looking at Trump’s 21.3mn followers he gets an average 94k likes on non-policy matters and 136k on policy matters. Perhaps these celebrities could actually learn a thing or two. #MakeMyPopularityGreatAgain??

So if we look at Twitter average like impact on politics as a % of followers we get:

James Corden  – 0.19%
Ashton Kutcher – 0.07%
Mylie Cyrus – 0.08%
Mark Ruffalo – 0.25%
George Takei – 0.18% and
Donald Trump – 0.64%

So James Corden (and others), if you take a contrarian view, get President Trump on carpool karaoke and think of how your Twitter stats might explode like The Donald’s! Even though you pick up 10x the leverage by talking about Trump, he picks up 3x more leverage per tweet than you against his fanbase. I’d be checking into rehab with such a poor impact with ‘my people’.