#hyundai

Daft way to run a business

Why the celebration? CM is all for equal opportunity. Just not equal outcome. As CM said at the time of the US soccer team’s whinging over equal pay, if Megan Rapinoe and team make more revenues and broadcasting rights, pay them “more” than their male counterparts, not the same. Who could forget the almost North Korean level chants of “equal pay” during the Women’s World Cup this year?

How is equal pay remotely sensible for the Football Federation Australia’s (FFA) women’s team, the Matildas? Surely within the women’s team, there are proper stars and average players. Will those pay rates be equalised? So that the women’s soccer supremo that scores the most goals and achieves the highest number of tackles gets paid the same as the forward who can’t score and can’t defend to save herself? Who do the fans want to see? Who powers the turnstiles?

Look to other sports. Lewis Hamilton in F1 gets paid multiples more than fellow competitor, Romain Grosjean. Same job, Same conditions. Same everything. Yet, the 6x world champion gets factor fold levels of advertising dollars, hence he also banks that in his contract. Marc Marquez, the 8x world champion in MotoGP gets paid a fortune. Whereas Tito Rabat does not. Maybe because he is leading most of the time that the race coverage is focused at the front, rather than the back. It is all based on performance and TV exposure. Michael Jordan, Shaq, A-Rod and so on. The cream always gets paid what the market will bear. Some might call the $100mn that Ronaldo gets paid at Real Madrid as excessive but the club wouldn’t pay it if his magic didn’t cover the bills.

Ronaldo has 78 million Twitter followers vs his Real Madrid captain, Sergio Ramos who has a pitiful 16m. Surprise, surprise. Ronaldo makes more. Rapinoe has 899,700 followers. Should she get paid the same as Ronaldo? US men’s soccer team player Landon Donovan has 1.4m followers. Does the USSF see that the box office is sadly still skewed to the men’s game?

Once again, 260m watched the Women’s Soccer World Cup final in 2019. The 2018 men’s World Cup in Russia saw 1.12bn tune in for the final. 4.3x the audience.

To quote the Football Federation of Australia’s annual report of 2018,

Sydney FC had the honour of hosting the Westfield W-League 2018 Grand Final against
Melbourne City FC at Allianz Stadium. In front of a vocal crowd of 6,025.

Six thousand. Rugby Australia CEO Raelene Castle can feel a bit better about the abysmal attendance rugby has at home for the domestic series.

The men’s Melbourne Victory vs Newcastle Jets soccer final in 2018 saw 29,410 fans attend that match. 5x that of the women’s final.

Same for the Matildas. They achieved a peak crowd attendance of 16,829. The men’s Socceroo team saw 77,060 supporters at ANZ Stadium on 15 November 2018. 4.6x more fans watched the men’s national team over the women’s. It is nothing to do with gender. Fans prefer the men’s game. Because of that, sponsors are willing to pay for greater exposure.

This is not to denigrate the Matildas. It is to point out that this constant pandering to “equal pay” is a disastrous way to win over fans. Because if the right talent isn’t paid accordingly, an overseas league will quickly bid them away and hollow out the local market. Attendance will drop and the revenues and sponsorship dollars will dry up with it. Doesn’t require rocket science.

Still, get woke, go broke. The Wallabies are proof is in the pudding for management that focuses on inclusivity and diversity instead of accepting reality of what actually pays the bills – the fans. The financials continue to deteriorate.

By all means, if the Matildas smash the Socceroos for revenue, viewership and broadcasting rights then by all mean pay them more, not the same. Welcome to the Democratic Peoples Republic of Australia in 2019 where virtue signalling means more than merit.

Just watch the mainstream media gush at how progressive the FFA is before realising in years to come just how regressive it eventually becomes for the game and how could it have happened?

The Woke will end up being the Joke – as usual

Do the marketing departments of these corporations honestly believe they will gain anything via this ill-considered moral preening? Do they have any real cohesive cognitive plan outside of vacuous virtue signalling to appeal to an existing or potential client base that has already moved on?

What is the bet had Alan Jones told PM Scott Morrison to shove a sock down President Trump’s throat that they would have said absolutely ZIP. Maybe they’d up the spend? The double standard is guaranteed. What it really says is that the marketing teams are pandering to their bigger client – trying to appear relevant to their own management team. Such gutless and spineless actions speak volumes of the utter uselessness of marketing teams in general.

Before dozens of woke corporations pulled their adverts from the top-ranked radio jockey, did they ponder for one second that their clientele who listen to him probably haven’t collapsed into an inconsolable heap? What is more, they couldn’t care less what Anytime Fitness, Chemist Warehouse or Big W think.

It doesn’t take much imagination to work out the utter brain dead groupthink in these marketing meeting rooms (echo chambers) of corporate Australia as they seek to self-censor to justify their glaringly redundant roles. No rocket science is required. Big W could have had a special campaign on socks and BBQ charcoal. When did Australia lose its sense of humour? Especially at the expense of our neighbours across the ditch. It is not to condone Jones’ remarks but it is only because NZ PM Jacinda Ardern is the high priestess of woke causes that these corporates have buckled.

If the decision to advertise on Jones’ program was made because of his reach and ideally the “right” demographic for their products, will they stand to gain anything from this? Haven’t they studied Gillette’s latest 180-degree flip on trying to win back customers they have probably lost for good in that ridiculous self-inflicted $8bn brand destruction?

The Jones’ clientele is likely to remain exactly the same. The ratings will unlikely budge a jot. The activists moaning to have ads pulled are probably the least likely to use their products and services in any case.

For instance, why would anyone think that Commonwealth Bank (CBA), which has been found seriously wanting in the ethics department after the Royal Commission, has any leg to stand on over Jones’ remarks? CBA is still pondering what to do. Do they follow the herd (proving marketing departments aren’t warranted) or twist 2GB’s arm to get some bonus slots for showing loyalty?

Here’s an idea. Why don’t CBA and others leave the moral grandstanding to their customers? When people withdraw cash at an ATM it is highly unlikely they’re going to punish them by closing their accounts. Why not keep tabs on the number of complaints from its 10m customers and see if they number more than 0.000001% of the total. Don’t marketing departments use data? Clearly not.

So watch this space. Corporate boardrooms might think their marketing teams walk on water but if they opened their eyes for a moment would soon find their utter lack of creativity and zero value add as clear as crystal. Or maybe they’re just as out of touch to fall for the Yes, Minister PowerPoint presentation.

Look at the bullying by groups such as Mad Fucking Witches. Can corporates take activists seriously with names like that? How weak are they to fold when words like “complicit” are thrown at them. Once again marketing departments should study data, not fear standing up for themselves.

The double standards of companies like Koala Mattresses, which is happy to have the potty-mouthed Clementine Ford as a brand ambassador (who has a long track record of tweeting profanity, misandry and killing all men) but preach sanctimonious tripe over pulling advertising from Alan Jones’ program.

Make no mistake. The woke are already looking like the bigger joke. These self-appointed enforcers of a moral points system President Xi might approve of have even ignored Jones’ unconditional apology for his remarks. Tells you exactly what ideology is being preached inside so many Australia’s companies. It is hardly the stuff that will rescue them in a slowdown. The ones which have cut Jones have signalled why they don’t make good investments. Get woke. Go broke.

NB Mad Fucking Witches deleted this post because as always with the radical left the only free speech that matters is their own.

Here we go again

As ever with climate alarmists, the time table to impending doom is an ever moving feast. Now it’s 18 months according to the BBC which is facing a class action for bias.

It’s probably best to think of these dates as a bit like a Korean new car warranty. Whatever happens in 7 years you’re still covered. Peace of mind. Korean cars are so reliable that you’re unlikely to need to call on it. Same for the dud predictions of the IPCC.