So is this admission that Gillette has finally realised it made a catastrophic marketing mistake to throw the majority of its customers under the bus? How interesting that the company now champions the very macho men it sought to criticise. You know, those who put their lives on the line to protect us. Unfortunately, Gillette, it is a bit late. More than happy with my Schick Hydro. Your $8bn is a fantastic Harvard case study of failed marketing campaigns.