#getwokegobroke

The only kneeling required by the Wallabies is in prayer (to survive)

When will the Wallabies wake up and realize that the last 18-24 months of woke political correctness has been a large part of the near collapse of the franchise?

From the handling of Israel Folau’s dismissal, players pushing climate change activism even though sponsored by companies with larger than average carbon footprints or the complete stuff up of broadcast rights, the Wallabies are virtual roadkill.

The franchise has lost its #1 sponsor in Qantas in recent days. So all told, for a business that has been looking to financially recover from a sizable out-of-court settlement, rebuild after a clean out of the board including the CEO on top of the release of the head coach who said he had no relationship with senior management, do the players believe that kneeling for a group that espouses Marxism, including the destruction of the nuclear family is the type of activism to bring advertisers and sponsors rushing to fill the void with equal wads of cash?

The franchise needs to show leadership, not displays of corporate Marxism. Management needs to take a firm stance and show future sponsors that the leadership team is in control of the largest money spinner, not the other way around.

Have the Wallabies not seen the fan drain in other sporting codes like the NBA which is now ditching on field protests in 2021 because the ratings have plummeted so dramatically?

Why do they want to kneel for BLM now? Why not in the first two Bledisloe games if they felt so triggered about it being such an issue? Does anyone believe that seeing yet another sporting code fold to this brainwashing will sway the overwhelming majority of fans already on board with racial equality?

This seems like any old attempt to get publicity. Will all players kneel? Or will some choose to stand? Will some players who don’t wish to take a knee end up complying for the sake of not being attacked by the cancel culture mob?

All the Wallabies need to do is focus on winning. That’s what makes the turnstiles tick over. We think re-signing Israel Folau – with a stricter contract around his social media postings – would do wonders for bringing the team back to life. 

When all is said and done the team is a business, like any other. Such displays of social justice tend not to resonate with paying customers who merely want to consume the product. It is a dangerous game to test their loyalty.

Perhaps the Wallabies should ask themselves when they intend to finish the virtue signaling? Or will they merely switch to the next social issue de jour to protest about?

#GetWokeGoBroke 

That has been the problem all along. It isn’t time to double down. It is time to reflect on getting on par with the glory days of rugby. 

NBA Game 5 2020 viewers -70% vs 2019

Rut Roh! It seems that all the political activism on the basketball court has seen NBA Game 5 drawing only 5.7 million viewers, according to TVLine, representing a nearly 70% decline from the 18.22 million viewers who tuned-in for Game 5 of the 2019 NBA Finals when the Golden State Warriors took on the Toronto Raptors.

No wonder the NBA is promising to keep its woke activities behind closed doors in 2021.

The NBA finally figured out that fans watch sports to distract themselves from politics and financial/marital/work stresses, not have it shoved down their throats.

#GetWokeGoBroke

NBA ratings crater

Last week, The Athletic published ratings for network NBA broadcasts which have declined by 45% since 2011–12. Games on TNT are also down by more than 40%, while ESPN’s ratings have gone down roughly 20%.

100% self inflicted wound. Get woke, go broke.

Dallas Stars CEO admits the NHL team is losing fans

Dallas Stars CEO Brad Alberts has said the NHL team is losing season customers due to the pre-game BLM protests but “stands by our organization’s commitment and support our players 100% to express their views.

What these multi-millionaire sports stars fail to grasp is that their homes and neighbourhoods aren’t being destroyed. So the last thing their (former) fans – who drive past smouldering building shells where police precincts once stood or plinths with no statues atop – need is a lecture.

Fans want to watch sports to distract them from the toils and stresses of life. Not to have it thrust in their face before a whistle has been blown. The irony is that the NHL had avoided woke displays of social justice and ratings were rising as a result. Perhaps they’d drawn eyeballs from the weaker viewing numbers in NBA, MLB and NFL. Instead of heeding common sense, the NHL followed suit and have shot themselves in the foot. 

The leagues and teams are well within their rights to push politics in sports but we will have no sympathy when fans abandon them. Just like any business. To risk alienating core customers through badgering is never a smart move. Did we need Gillette to demand men check their toxic masculinity? Do we need Nike to serve up messages using players who embody some of the worst aspects of team and sportsmanship?

What we don’t quite understand is why the leagues are so eager to push causes where the people they name were hardly role models in society before they became known? Drug abuse, domestic violence, armed assault, battery, sexual assault, trespassing, outstanding warrants and resisting arrest. 

To top it off, the player strikes just add to the patronizing behaviour of these well-paid celebrities. To strike when fans are turning off in droves is a bit like sending emails to an ex-girlfriend after she dumped you. You might claim she is nothing without you but at some point, you realize that all of that correspondence has been directed to her junk folder. 

Get woke, go broke. 

When 82% of COVID-19 deaths are in Victoria, who thought comedy would be a cure?

You have to hand it to the audacity of Victorian Premier Dan Andrews. Due to his monumental stuff ups, he can lay claim to 82% of all Australian coronavirus deaths with 26% of the population. Now he has resorted to comedy to help Victorians get on with obeying stay at home orders.

Never mind that private security guards were sleeping with quarantined hotel guests. We should be proud that they got diversity training instead of medical guidelines. Never mind that he lied about not being offered ADF help.

Never mind that people were fined for playing golf or fishing, protesting black lives matter earned a free pass.

Despite untold damage to the Victorian economy because of incompetent woke health officials who were more interested in making social justice statements than protecting constituents, somehow comedy will cure the pain of being right royally screwed.

Magda Szubanski AO is a famous comedian but the last thing people – who are struggling to survive each day – is a chuckle. Their plight is anything but a joke. Having left-leaning TV hosts like Waleed Aly pour on the sanctimony makes it all the more cringeworthy. Victorians want action, not community messages driven by Andrews’ failure.

At least Victorians live safe in the knowledge that Premier Andrews won’t step down. Here is betting that ‘workplace negligence’ laws in Victoria get amended so Andrews and his team can be exempted from blatant abuses of the very protections he should have buried his ideology to enforce.

In finance, we used to comment that ‘industry gets the management it deserves‘. Andrews has proven that if one focuses on being woke, the state will eventually become broke. They voted in someone who guaranteed failure during a crisis. Then blamed those who voted him in for causing the second outbreak.

When political correctness alienates half your audience

It appears that A&E Network decided to can it’s popular ‘Live PD‘ program about cops busting criminals and serving the community because it didn’t want to be seen to glorify the law enforcement profession.

As Forbes noted,

According to data from Nielsen, A&E’s prime time viewership between June 11 and July 19 was 498,000 people. That number is 49% less than from this period last year and the key demographics of adults 18-49 and 25-54 declined 55% and 53%, respectively.

At times, Live PD and it’s derivatives made up 85% of eyeballs for A&E which reached audiences of up to 1.9m viewers.

Seems like a case of corporate suicide. Let’s kneel at the altar of political correctness even when the paymasters weren’t asking for it.

Red Bull fires diversity directors who pushed BLM

ZeroHedge reports,

Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signalling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.”

Who knew that some companies realise their customers don’t want political messages attached to their products? Even worse, many of these movements have been pushed by supposedly woke activists who haven’t the first clue about the manifestos of the reprehensible organizations they want their brand to support.

Look at the success of the Goya Foods pushback! Sales are booming and some supermarkets are having to ration it to a maximum of two items to placate customers.

We await the next round of plunging revenues and audience stats with the NFL, NBA and NBL. Get woke, go broke.

Experience is a hard teacher. You get the test first and the lesson afterwards.

Capitalism wins (again)

Image

A picture tells 1,000 words. Seems like the #BoycottGoya is being trounced by #BuycottGoya. Capitalism wins. #GoyaFoods @GoyaFoods

Are we witnessing sporting suicide?

People used to be able to watch sports in order to be able escape financial stress, relationship pressure, horrible bosses or politics for a couple of hours. Now politics comes as standard and is being actively shoved straight in paying customers’ faces.

The NBA has just announced it will paint “Black Lives Matter” on the courtside.

Retired NFL defensive end Marcellus Wiley explained why he thought it is a bad idea for the NBA to do it based on the divisive manifesto of BLM.

This follows on from the NFL’s pandering to identity politics and promotion of segregation by introducing a “black national anthem” before Week 1 games.

As one astute reader posted this with respect to the NFL post we wrote today,

If this causes a loss of attendance will the excuse be that those missing were therefore racist? And how does that help pay the bills? What will be the steps taken to address shortfalls in revenue ? Presumably reductions in salaries and jobs to those whose livelihood depends on the attendance?

This is a very emotive issue and no one is denying that it is not an important one but enforcing dictats onto paying customers is never a good idea – asking for help to change is better than demanding change and alienating a section of society who for the most part were already onside -you cannot force their cooperation – you will just make reasonable people unreasonable.

We think the NBA and NFL are making extremely poor decisions. As corporations they have that right but since when has treating customers with contempt been a good strategy?? Gillette anyone?

We wrote a piece on the divisive nature of sports being ruined by political activism a few weeks back.

#BlackSkinMatters. J&J caves to the cancel culture mob

Now J&J is dumping hand whitening cream after social pressure surrounding racial inequality.

Perhaps sunscreen and tanning lotions should be banned by the company too? After all, those who want a darker complexion must be just as guilty of dermatological appropriation.

Or is J&J’s move really just a cynical attempt by the legal and PR departments to appear as a good corporate citizen amidst a criminal probe into whether the pharma giant lied to the public about the possible cancer risks of its talcum powder?

Also, did J&J ever think of the demand from similar products for coloured women?

Urban Rx deliberately targeted this space because of an absence of products tailored to their needs. Perhaps J&J should self-flagellate for not catering this area and apologize for racially insensitive product developers. Publicly sack them to appease the mob. Black Skin Matters.

Forbes says sales for UrbanRx are booming.

Urban Rx Founder Rachel Roff opened a spa in Charlotte, North Carolina 12 years ago and found that although 50% of the women in the south are African-American, Roff could not find products that provided adequate skin care for women with darker skin. Over time she developed a skincare technology she calls Cleartone Advanced Technology…Although she still operates the spa, that business is dwarfed by the skincare business, which continues to grow very rapidly.

See a need. Fill a need. We hope Roff continues to do well. After all, if coloured women care about removing blemishes surely they have exactly the same requirements as women of other skin tones. It isn’t racist. It is a choice.

Skin whitening products are extremely popular in Asian and Middle Eastern markets. Perhaps J&J should launch a targeted ad campaign shaming c.70% of the world’s female population for their dermatological privilege.

According to Grandview Research , the global skin lightening products market size was valued at US$ 8.3 billion in 2018 and a CAGR of 7.8%pa.

Didn’t J&J’s PR department study what happened to P&G when it targeted ‘toxic masculinity’ via the Gillette brand which wiped $8 billion in value?

From our perspective, J&J products are off our list. We never ask anyone to boycott companies but we are sick of being lectured to by sanctimonious businesses who want to morally preen.

These brands are totally within their rights to make commercial decisions about product lines.

However they don’t have an obligation to tell customers that their personal preferences with respect to hygiene, skincare or anything else are not in step with the times, especially in cultures that hold different views about beauty which are often centuries old.

Japanese skin whitening giants Shiseido and KOSÉ will be loving such corporate harakiri by J&J. J&J shareholders won’t.

Get woke, go broke.