#emmys

Emmy Awards turnout worst in history

It is Hollywood self-adulation season. It started last night with the Emmys which suffered its worst ever turnout, a 22% drop on last year in terms of those tuning in. No doubt the Oscars will show a similarly dismal outcome.

As usual all the pet causes of the champagne socialists were there – climate change, transgender rights, white privilege, gender pay gap, racial pay gap and anti-Trump slurs.

When the format has become so predictable is it any wonder why audiences have dwindled.

The 90th Oscars viewership slumped 16% to 25 year lows. They’d slumped 40% over the preceding 5 years. Things had become so bad that the network had to offer advertisers guarantees for the first time ever.

Maybe we only need evaluate Hollywood on its nearly two decades of failure as it has made its films more political. We need only look at the ratings of the Emmys, Grammys, Oscars and Golden Globes which are all well off the peak.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences in the hope that I t sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience? It would seem so.

It should appear to Hollywood that movies about real life stories are the ones that seem to resonate most with audiences – Titanic, The King’s Speech, Argo and A Beautiful Mind. These 4 films grossed $1.04 billion at the box office. It has been 12 years since Hollywood has had a fictional film it chose for itself beat the worst of the 4 movies based off real stories in ticket sales. It has been 15 years since having a proper blockbuster like Lord of the Rings which is arguably pure fantasy and extends to child audiences.

Films are of course subjective. One film one person may enjoy, others may not share the same view. It is interesting though that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

2019 Golden Globe ratings down again

It is no surprise to learn that the initial ratings for the Golden Globes In 2019 were down on 2018 which were down on 2017…which were down on…Get the picture? It was the worst showing in a decade.

It seems the formula is so bust that even deliberately leaving Trump mocking out of the corny gag lines saw another 5% drop this year. Despite little competition in the time slot and following on straight after the Chicago Bears vs Philadelphia Eagles (38mn viewers), 20mn switched channels to something other than the Golden Globes.

Who actually took the time to watch The Oscars last year? Viewers voted with their eyes sending ratings down 16% on 2017 and 40% on 5 years ago. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Same with the Emmys.

Neilsen noted the 2018 Emmy awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmy’s drew in 21.8mn by comparison.

Some may talk to modern day luxuries of streaming which might flatline these dreadful numbers but the reality is Hollywood’s obsession with shaming its intended viewers is the more likely culprit.

Perhaps ABC & NBC need to host these events at a local Hollywood pensioners club from here on in. Save the millions lavished on sets and award movies based on a Bingo wheel. Celebrities can go in smart casual (Cate Blanchett insists on recycling clothes) and dine on a sumptuous smorgasbord with complimentary soft drinks at the beverage bar. Now that would be worth watching.

Emmys – baloney without cajones

7AD63D3F-7551-4935-B601-4F7292101006.jpeg

When the content is so predictable it stands to reason that ratings drop. Neilsen noted the 2018 Emmys awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmys drew in 21.8mn by comparison. Some may talk to modern day luxuries of streaming which would boost these dreadful numbers but the reality is Hollywood’s obsession with shaming is the more likely culprit. The Oscars are down 40% on five years ago. It’s no surprise.

In recent years, self absorbed celebrities think the formula is hypocritically chastising their audiences. Whether the topic is climate change, #MeToo, white privilege, Republicans, Trump and now Christianity, the event is less about self appraised back slapping but almost entirely about identity based political grandstanding.

Such was the high level of comedy that one of the MCs stated, “The only white people that thank Jesus are Republicans and ex-crackheads.”  Here’s a challenge to Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they wouldn’t dare. They are the very racists they condemn.

At another event Anne Hathaway made her psychobabble statement about white privilege,  how transgender doesn’t circle around cisgender and other races don’t circle around whites to rapturous applause.

The irony is that behind all of the public self loathing, the same actors and actresses who cheered  happily collect their millions, live behind gates mansions with armed body guards, protest the NRA, turn a blind eye to sexual harassment but protest on the red carpet by wearing three fabric postage stamps held together with dental floss and tell us how out of touch we are. Really?

Their audience figures should tell them they are indeed the out of touch ones.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 Best Pictures have failed to breach $75mn. The 4 that didn’t miss were all about real life stories – Titanic, The King’s Speech, Argo and A Beautiful Mind. Funny that.

Instead of realizing that their interpretation of identity driven art isn’t sinking in with the public, Hollywood is now prepared to blot the history books – such as deleting the flag planting on the moon scene in ‘First Man’ – to destroy the very formula that seems to resonate with audiences.

No, in the fight for equality we must disparage innocent, hard working citizens by questioning their faith and mocking their intelligence. Hollywood can keep up the performances at these awards ceremonies. Doubling, tripling or quadrupling down on a formula that continues to fail only shows where the lack of insight lies. Too much time in rehab?

By all means many may be willing to listen to celebrities if they practiced what they preached. Say, where are all those celebrities that threatened to leave the country if Trump became president? That’s right 99% are still here. Let’s not forget Leo DiCaprio flying his eyebrow stylist half way around the world on a private jet whilst telling us climate change is the most pressing issue of our day. Actions not words. In today’s society virtue signaling on social media is deemed enough.