Quaker Oats announced on Wednesday that it recognizes that “Aunt Jemima’s (syrup) origins are based on a racial stereotype.” For context, the term “Aunt Jemima” is sometimes used colloquially used as a female version of the derogatory label “Uncle Tom”. The question is did the term predate the syrup or not? Or was it related at all?
Presumably, those that like Aunt Jemima syrup must be racists too. Or could it be they just like the taste?
If it was a purely commercial decision to change the name because sales of the brand were plummeting that would be one thing. What will Quaker Oats do if there is a sudden rush on the remaining stocks of the brand? It is rank hypocrisy based on appeasing the mob. Pathetically weak. Quaker Oats had no issues promoting the brand for decades while all this “systemic racism” was at play.
Well well, what do you know?
Anna Short Harrington began her career as Aunt Jemima in 1935. So she could support her five children, she relocated from South Carolina with her family to Syracuse, New York and began to cook for a living. Quaker Oats discovered her when she was cooking at a fair and signed her on.
On August 5, 2014, her descendants filed a lawsuit against plaintiffs Quaker Oats and PepsiCo for $2 billion. They accused the companies of failing to pay Harrington and her heirs an “equitable fair share of royalties” from the recipes Quaker benefitted from. They lost.
Before the woke mob seize on the racism card, isn’t it interesting that her descendants had no issue with the brand name whatsoever. They had an issue with the economics of it. Imagine if the cancel culture were ahead of the curve. We imagine the descendants might have pushed back.