Dear Mr. Dowd,
Please stand up and push back against these wowsers who have confected outrage against your brand. No apology is required when you’re just selling beer.
We seriously doubt that any of your staff are racist or insensitive to injustice. So why have you found it necessary to buckle to the woke mob?
No one of sound mind and body in Australia equates your boutique beer brand to our colonial past or finds the slightest bit of offence. It is unlikely any customers gave it a thought.
The Aussie public is growing tired of this nonsense. As you know Australia and beer are synonymous with our culture.
Why not name the bottle shops which folded to a tiny minority and push your brand online? We don’t support secondary boycotts but these bottle-o’s should be proud to publicly advertise their cowardly decisions. Let individuals decide whether they continue shopping there or not.
We encourage you to use the free publicity surrounding this joke of a protest and allow the beer drinking public to decide if they’ll support you. We guarantee you they will.
We have just bought your Pale Ale and Kolsch Draught. They are great beers. We will gladly buy a case of your beer on a repeat basis should you sell it online because we want to support your right to call your beer brand what you like.
You have openly said, “the Morris Family Foundationhave a significant focus on projects to reduce inequality, in particular projects working with First Nations people in regional areas, including a dedicated project in Townsville, Queensland.”
Even more reason why saying sorry is not required. On the contrary, you are owed an apology from these fringe mobs who have nothing better to do than whinge and moan about things that don’t have any relation to them whatsoever.
Perhaps you should consider the words of Thomas Sowell who said,
“Activism is a way for useless people to feel important, even if the consequences of their activism are counterproductive for those they claim to be helping and damaging to the fabric of society as a whole.”
So we implore you to stand up and throw two fingers up at the wowsers. Australia is right behind you.