Google’s gaffe only proves the massive opportunity for others


The publishing of Google’s internal post-election debrief video shouldn’t surprise anyone in the slightest. All the outer appeals to the group’s impartiality were smashed by this leaked video. In a sense Google was the victim of the half-life nature of the very digital media feeds it seeks to control. Even worse it was all the fromage-grande senior management talking about what really goes on. Sunlight is truly the best disinfectant.

Putting the need to respect the “confidential’ nature of the meeting  (it seems employees aren’t all following those protocols) to one side, this video totally backs up the CM piece which spoke of the opportunity to plug the gaping hole in social media.

We shouldn’t forget what this episode makes blatantly clear – how toxic the work environment must be for staff who don’t share the political views of the politburo.

Mark Zuckerberg openly admitted that Silicon Valley is dominated by the far left. Stands to reason only conservatives get blocked, suspended of banned. Poor old #WalkAway activist Brendan Straka was the latest victim. The articulate openly gay hairdresser was suspended for 30 days for highlighting he’d appear on the recently banned InfoWars. Not posting the video.  Just that he’d appear. Talk about the mixed emotions of the Facebook censor who probably required counseling for having to choose partisan politics over LGBT rights?

None of us need a technical overlord determining what they see as fit for us to consume. If it is Icelandic pig racing in winter or dwarf tossing into a mud pool, should demand for it exist and it is legal then who is Google to censor it outside of respecting government mandated maturity ratings??

If Google had half a brain it would publish the “raw” data of trends. Not its selective manipulated subjective view of what it wants to see but what might be driving populism in Europe or the 2016 Trump election victory? If Google had properly recognized the trends it’d have seen for itself the raw power of understanding motivations rather than cast aspersions and skew feeds to support its own narratives. Truth be told it isn’t working. Every person banned (and the hurdle gets lower every time) highlights the agenda based nature of these social media houses. Search impartiality and no social media house should pop up toward the top of the list.

The beauty of social media is that we are free to choose. Switching costs are effectively free. Yet we use Google because it’s the best search engine and there is little in the way of competing product.

Which stands to reason if a social media proposition with more conservative values which didn’t cut off those who didn’t agree with internal biases was built, the servers would probably crash due to the stampede to join it.

Growing numbers of people have become fed up with what they can’t say (even when completely appropriate) on social media. Not bleedingly obvious profanity and senseless racism but reasoned argument. People are also fed up with learning their data has been used without permission to profile them with ads. In all fairness if one openly publishes his/her/xir data on a social platform then there is an expectation that it’s “at risk”.

Still CM has all “location services” switched off yet a social media service asked to rate a Bavarian beer hall CM visited  the very next day. When a help yourself drinks counter in a reception area of a corporate office provided whiskey the ensuing discussion with a fellow delegate brought up his preferred brand – Johnny Walker Blue. The next day were banner ads on that brand on top of unrelated searches. Presumably the mic is being accessed. Or is it a purely freakish coincidence?!?

The market for free speech is being eroded before our very eyes. The big organizations controlling much of our social media are constantly being outed for their double standards. More consumers are not blind to it yet all the while no real alternative exists the social media giants hold all of the aces.

Therein lies the opportunity.  The demand is there. The day a comparable service is offered without big brother controlled censorship the door will be beaten down. Even if we wish to call the actions of Google et al into question we can choose not to use them at any time.

Let Google, FB and Twitter  treat us as mugs.  Let them exercise their questionable moral value sets on us. The more they do, the more they draw the ire of a growing number of  users. An alternative will come and their behaviour will backfire big time. Live by the sword, die by the sword. CM won’t have the slightest sympathy.

The attitude driven by these divine franchises can be felled very quickly. Bring on the alternative ASAP. Then Google execs will really start crying. #biasbackfire


Tweeting Trump boosts celebrity popularity by 10x. Love should Trump hate!


We do not have to dig deep to work out the shallowness of celebrities and their desperation to stay on the A-list. The limelight is everything. As much as they bitch and moan about the new president, they are secretly intensely happy to have someone that gives instant and broad exposure to tweets. Take James Corden- of car-pool karaoke fame. He averages around 1,600 likes on Twitter per apolitical tweet, which is pretty dismal considering he has 8.9mn followers. When he mentions anything to do with President Trump or his policies (especially lately), his numbers experience more than a 10-fold jump! He should congratulate the President rather than censure him. If you go back far enough into his Twitter feed James loved the Obamas. So his anti-Trump tweets gain him much exposure for his popularity. He should be thankful. Hell who can blame him? To have almost 9mn followers to begin with.

He is not the only A-lister to rant for the anti-Trump cause. Take a look at the following chart. Ashton Kutcher has almost twice the number of followers as Corden however has less impact. Although that is in part due to his reaching out and answering individual replies to his followers. So anyone ‘liking’ a reply to a question they probably have no idea what it is in reference to shows the hollowness of social media endorsement and understanding in general.


Mylie Ray Cyrus has almost 32mn followers. Way to go! However the sad fact is that her tweets,whether they mention Trump and his policies or not, show little impact and highlight one of two things; 1) it shows how little faith followers have in her grasp of political issues or; 2) that the average age of the majority of her fans are probably yet to hit teenage. Maybe both.

Mark Ruffalo is a furious re-tweeter and that hurts his numbers. The majority of his Twitter feed is anti-Trump so he picked up some trending tweets and re-tweeted. He has been busy.

George Takei is frankly left in his own teleporter such is his relative lack of impact with his followers. Spock might have shown sympathy. He is also a furious re-tweeter of which most is surrounding anything anti-Trump.

Celebrities know that “when you’re hot you’re hot and when you’re not you’re not!” I almost fell out of my chair the other week when I heard that celebrities wanted to strike on masse. Please if it means you won’t try to ride the wave of Trump bashing.

Of course we can speculate all we want about “bots” inflating the Twitter numbers but looking at Trump’s 21.3mn followers he gets an average 94k likes on non-policy matters and 136k on policy matters. Perhaps these celebrities could actually learn a thing or two. #MakeMyPopularityGreatAgain??

So if we look at Twitter average like impact on politics as a % of followers we get:

James Corden  – 0.19%
Ashton Kutcher – 0.07%
Mylie Cyrus – 0.08%
Mark Ruffalo – 0.25%
George Takei – 0.18% and
Donald Trump – 0.64%

So James Corden (and others), if you take a contrarian view, get President Trump on carpool karaoke and think of how your Twitter stats might explode like The Donald’s! Even though you pick up 10x the leverage by talking about Trump, he picks up 3x more leverage per tweet than you against his fanbase. I’d be checking into rehab with such a poor impact with ‘my people’.