Coles has joined the list of corporates which believe their customers actually give a damn what Alan Jones said two weeks ago. CM is rather dismayed at the absolute lack of creativity put into woke press releases. Do they just Google a standard DIY template? What do they hope to achieve other than inadvertently out themselves as easily bullied?
“Coles values diversity, respect and actively promotes the rights of all of our team members and our customers.”
Did Coles get a flood of actual customers complaining to store managers as opposed to caving in to the faceless left wing activist groups like Sleeping Giants or Mad Fucking Witches? Maybe customers ONLY care about a wide variety of quality produce at decent prices. Just a thought. CM, like most shoppers, have never ventured into a Coles store praying that diversity is being observed.
These are the unimaginative press releases on Alan Jones from other companies,
“The comments made last week by Alan Jones regarding Jacinda Ardern do not represent our view or values,”
“We removed all our advertising this morning after the situation as we take this very seriously and these types of comments don’t reflect our values”
“We take the comment made by Alan Jones on the 15th of August about Jacinda Ardern very seriously. These comments do not reflect the values of Snooze”
“The comments made earlier this week on the 2GB breakfast show do not reflect our values...”
“Koala has cut ties with Alan Jones. We’re a significant buyer in the medium, and it’s something we should have done earlier. Climate change is real, violence against women starts with words and the bloke has had too many chances. @2GB873 time to wake up.”
Was “wake up” an unintended oxymoron for the bedding company? Of course Koala is only too happy to endorse the likes of Clementine Ford whose slander makes Jones look like a choir boy.
CM is sure that when recession really starts to bite and revenue dollars are actually even harder to come by than now, these zero value add marketing departments will realize their moral code has absolutely no positive impact on business.
It isn’t just Alan Jones. Israel Folau lit up similar stupidity.
Rugby Australia wrote,
“As a sport that is proud of the values of inclusion, passion, integrity, discipline, respect and teamwork that underpin our game globally and our Code of Conduct, we will defend those values and the right for all people to feel safe and welcome in our game regardless of their gender, race, background, religion or sexuality.”
“We do not support the views of Silver Fern Maria Folau and have made our views known to her employer Netball NZ.”
“We believe sport is for everyone and we champion inclusivity and diversity…While Israel Folau is entitled to his personal views, some of those expressed in recent social media posts are not aligned with those of ASICS.”
These corporates need to understand that no one cares what values these corporates have. They can decide for themselves without being lectured to like school kids on detention.