It seems that the fastest-growing cohort for gun ownership in 2020 is black Americans. There is even a #BlackGunsMatter movement.
“The highest overall firearm sales increase comes from Black men and women, who show a 58.2% increase in purchases during the first six months of 2020 versus the same period last year,” according to Jim Curcuruto, Director of Research and Market Development for the National Shooting Sports Foundation (NSSF).
NSSF research shows white Americans increased purchases by 51.9%, Hispanic Americans by 49.4% and Asian Americans by 42.9%. During the first half of 2020, retailers noted that the overall makeup of their customers consisted of 55.8% white males, 16.6% white females, 9.3% Black males, 5.4% Black females, 6.9% Hispanic males, 2.2% Hispanic females, 3.1% Asian males and 0.7%Asian females.
The NSSF reported in a July Firearm Retailer Survey for 1H 2020:
- 87% reported an increase in sales year-on-year
- 92.4% noted an increase in ammunition sales.
- A 95% average increase in the unit sales of firearms.
- A 139% average increase in the sales of ammunition.
- An all-time record of 10.3 million firearm transactions were processed by retailers nationwide in 1H 2020.
To dispel stereotypes of gun owners being mostly angry white men, the National African American Gun Association (NAAGA) boasts membership growth of 15,000 new members in 2020 so far. Pretty spectacular given the membership before George Floyd’s death stood at 40,000. NAAGA founder Phillip Smith said,“A lot of times in our community, we hear a lot of our politicians, unfortunately, say, don’t have a gun. You don’t need a gun…Well, I pushed back on that and say, that’s the very thing that we do need.”
It is also worth noting in 2003, only 13% of women identified as gun owners. In 2020 that number stands at 25%.
The WSJ reported that a record number of pro 2nd Amendment women candidates are running in November. Of the 220 filed to run, 50 have already secured their names on the ballot.
Is this a traditional Democrat vs Republican election or one about the constitution?