Still getting woke and going broke

The North Face corporate virtue signal reminded us of the catastrophic destruction of value ($8bn) that befell Gillette.

What an opportunity for another similar brand to fill the void and capitalize on reality with sensible counter campaigns such as this watch company.

Once again, it is always embarrassing when corporates pontificate on subjects they know little or nothing about apart from what their woke PR teams tell them makes for good global citizens.

Surely customers don’t need sanctimonious lectures from corporates who invariably have chequered histories themselves.

Perhaps the regulators should clamp down on corporate hypocrisy instead of their empty commitment to usher climate change abatement reporting. Never forget that the stats show fewer companies are actually reporting on climate change for all the fluffy videos playing in corporate lobbies.

Watch the hips not the lips.

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