Time for a Faux outrage free market?

Nestle has finally launched the new names which will replace “Redskins” and “Chicos”

Red Rippers and Cheekies. Were the chronic flatulence societies consulted? What about those who were victims of a serial killer?

One wonders whether Nestle would have saved more money cutting individual cheques to the handful of activists that complained instead of the 10,000s of hours spent rebranding two names that 99.999999% of the population never lost sleep over.

Faux outrage should be a tradable commodity.

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