If Hollywood wasn’t cringeworthy enough at the best of times, the Oscars will require films meet two out of four inclusivity and diversity standards to be eligible for Best Picture from 2024.
Never mind that it is an industry which infamously turned a blind eye to serial sexual assault offenders because it suited their careers to say nothing for decades. Now it will all be about telling us how we should look at their efforts to combat systemic liberal privilege.
In order to be able to be selected for best picture category producers must prove diversity and equitable representation on screen and off, addressing gender, sexual orientation, race, ethnicity and disability.
Will that mean that movie makers may have to select actors that are less than suitable for a role just to hit woke targets as opposed to ability? Is that what movie goers pay for? These social justice warriors should be careful for what they wish for. Here are some examples.
Political correctness seems to dominate Hollywood of late. Whether complaints that not enough actors of colour were represented in Dunkirk or JK Rowling copping flak from LGBT activists because Albus Dumbledore wasn’t openly gay enough in the Fantastic Beasts film.
Halle Berry came out with some ridiculous comment about rejecting a role on the basis of transgender appropriation. Isn’t the whole point of acting to pretend?
Erasing history is another game Hollywood frequently plays. American pride soared with the iconic planting of the flag on the moon. In ‘First Man’ that scene was omitted. Wasn’t that the point of the movie? To celebrate American excellence?
Comedy is a forte too. One of the Golden Globe MCs stated a few years back that, “The only white people that thank Jesus are Republicans and ex-crackheads.” We challenged Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they are the very racists they condemn.
Or crass. Sarah Oh said at the Golden Globes, “Break out the tissues because you’re going to want to masturbate to all of them” when referring to the upcoming nominees.
Only Ricky Gervais has ever said anything of value about celebrities in his monologue this year.
At the Golden Globes, celebrities changed the menu to vegan to combat climate change as these same people arrived in individual limousines after returning from their lavish vacation islands on private jets. Joachim Phoenix promised us he would wear one tuxedo for the entire awards season. The selfless sacrifice! Who wouldn’t be inspired especially his speech which included, “We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable. Then we take her milk that’s intended for her calf and we put it in our coffee and our cereal.”
Many movies which have attempted to go woke have pretty much all flopped at the box office. Elizabeth Banks, producer of the remake of Charlie’s Angels, said,
“Look, people have to buy tickets to this movie, too. This movie has to make money. If this movie doesn’t make money it reinforces a stereotype in Hollywood that men don’t go see women do action movies.”
In Hollywoke it is clearly the audience’s fault for not watching rather than the unappealing content.
Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences and hope it sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience?
It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 10 films in the last 15 Best Pictures have failed to breach $75mn.
So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them. We are quite sure that telling them they should accept a black lesbian as Hitler in a remake of The Bunker will draw them to the flicks.