Do you remember when Orlando Magic NBA player Jonathan Isaac bucked the trend last week and stood tall whilst others knelt (on towels to protect their precious knees) for the national anthem? Even though Isaac copped much vile abuse on Twitter for not cowering to the mob, his jersey sales have gone through the roof to be #2 after LeBron James.

It is more than likely that LeBron James jerseys are produced in far more abundant quantities due to his long term superstar status but Isaac could well find this popularity continues and causes the few remaining collective brain cells amongst the NBA management to consider the message fans are sending – “We endorse individual freedom. Get the politics out of sport!”