When political correctness alienates half your audience

It appears that A&E Network decided to can it’s popular ‘Live PD‘ program about cops busting criminals and serving the community because it didn’t want to be seen to glorify the law enforcement profession.

As Forbes noted,

According to data from Nielsen, A&E’s prime time viewership between June 11 and July 19 was 498,000 people. That number is 49% less than from this period last year and the key demographics of adults 18-49 and 25-54 declined 55% and 53%, respectively.

At times, Live PD and it’s derivatives made up 85% of eyeballs for A&E which reached audiences of up to 1.9m viewers.

Seems like a case of corporate suicide. Let’s kneel at the altar of political correctness even when the paymasters weren’t asking for it.

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