If we were advising the Redskins response to Nike

Nike has stopped selling Washington Redskins gear and won’t resume sales until the NFL team changes its name.

Nike, alongside FedEx and PepsiCo have been put under pressure by activist investors. We can absolutely guarantee that the ultimate customers of money managers – individuals – want decent and sustainable returns, not woke virtue signaling.

Given investment houses often preach about the importance of accurate numbers, due diligence and shareholder returns, why not accept that over 90% of Native Americans have no issue with the name? Have Native Americans come out on mass demanding the name change?

The thing is that the majority demanding the change haven’t bothered to consult the very people who don’t appear to be bothered by it. Another typical woke liberal talking point to post to social media feeds to make themselves feel morally superior despite the fact that the majority don’t represent the very people they claim to.

What woeful governance practices to cave in to activists, who often don’t meet the very guidelines they demand of others.

Perhaps the Washington Redskins should return serve on Nike and demand that using a name from Greek mythology is cultural appropriation and not inclusive of the trans community. It should also request Nike stop making products that use cotton because of its links to slavery.

Furthermore, the use of synthetic materials that rely on the fossil fuels industry must be banned to show its commitment to combatting climate change.

The Redskins management should also demand that Nike force any staff member, executive, supplier, contractor or sports figure they sponsor not use Mercedes for its former links to slavery.

The cancel culture must apply across the board.

#PushBack. The corporate world has no place lecturing anyone on morals.

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