Rugby Australia’s (RA) board losing faith in CEO Raelene Castle was inevitable. We have long held that RA’s leadership team had no rudder.
FNF Media has openly criticised the lack of performance as its biggest failing – from the ridiculous state of affairs where management had no relationship with the head coach of the core franchise to the focus on “woke” causes which alienated fans (aka core customers). Folau’s saga and broadcast rights could have been handled far more sensibly. They weren’t.
Let’s be clear. COVID19 was a catalyst, not the cause.
Any business must adapt to transitions in the marketplace but never for the sake of chasing popular causes which have little or nothing to do with core competencies. That is where RA went wrong.
“I love rugby on every level and I will always love the code and the people I have had the honour of working with since I took this role…I made it clear to the board that I would stand up and take the flack and do everything possible to serve everyone’s best interests…
“…In the last couple of hours, it has been made clear to me that the board believes my no longer being CEO would help give them the clear air they believe they need…
“…The game is bigger than any one individual – so this evening I told the Chair that I would resign from the role I will do whatever is needed to ensure an orderly handover. I wish the code and everyone who loves rugby nothing but the best and I would like to thank the people I work with and the broader rugby community for their enormous support.”
We believe that a fish rots from the head. The lack of decisive crisis management talent has led to this situation. Ultimately the ‘customers’ deserted in droves. We tabulated the differences between the management of RA vs our rivals across the ditch.
RA needs a new leader who has grown up in the game. Who understands the customers. Who understands the investment required at the junior and club rugby level so the professional side can incubate talent. To get to a stage where the regular local competitions don’t lose players to overseas leagues that have ended up hollowing out the ability to run sustainable club competitions.
The new leadership team can start by removing/demoting any staff in positions of authority who laid down threats of walking if Castle was pushed. There is a distinct difference between issuing ultimatums and raising dissenting voices during crises. RA doesn’t need any more poison during a rebuild.
Produce the right product and the fans will return. It’s that simple.