Car maker Holden has been executed. The American parent said the brand dies at the end of 2020. Not a big deal for GM – La Salle, McLaughlin, Oakland, Oldsmobile, Opel, Pontiac, Hummer, Saab, Saturn and Vauxhall no longer exist under her garage.
PM Scott Morrison can complain all he wants about the $2bn in subsidies given to keep the car maker afloat but it was on the nose since the maker closed manufacturing in October 2017. Market share all but evaporated. It was a matter of time.
GM never got Australia. Selling a front wheel drive 4-cylinder Commodore to replace the working class aspirational V8 was a mistake. No matter how brilliant the replacement was, it didn’t resonate. As a result these cars flooded the rent-a-car market and had among the worst resale out there.
There is no surprise that Holden was terminated. Aussie sales were the worst in decades. It was a regular Top 3 maker but in its dying days slumped to 12th. Market share shrunk to 3.1%, the lowest in history. Commodore sales in November 2019 crashed 56%.
Interestingly, the desirability of the last of the HSV models based on the Commodore will jump further with scarcity value. Just like this example. $300,000. Who would have thought?
Mt Panorama won’t be the same.