This is what happens when organizations roll over and pander to political correctness. It ends up eating the very people trying to appear worthy. Sports Illustrated (SI) may regret its Sportsperson of the Year award choice.
As FNFM wrote earlier in the week, US Women’s National Team soccer star Megan Rapinoe has what it takes on the field but lacks all credibility off the field with the constant bluster around identity politics. She didn’t disappoint.
Rapinoe slapped the very magazine that bestowed her with the award in her acceptance speech,
“Am I only the fourth woman worthy of this honor in 60 years?…I don’t think so…Is it true so few writers of color deserve to be featured in this publication? No. Is it true so few women’s voices deserve to be heard and deserve to be read in this publication? I don’t think so.”
You get the drift.
The question will be whether SI caves in and goes on a massive overhaul of their internal hiring practices or sticks to what works with subscribers.
There are too many examples of woke businesses that have lost a bundle for failing to provide the very good/service that the end customer will pay for.
Gillette dropped $8bn in value after it’s toxic masculinity campaign. Attacking one’s core clientele wasn’t smart.
A vegan feminist cafe, Handsome Her, had to close its doors for good. It had imposed an 18% gender surcharge for men to account for the ‘wage gap’ and given women priority seating. Clearly not enough sisters to share the cause.
NBA and NFL have seen dramatic erosion in audience numbers since backing China and kneeling.
Pretty simple. The overwhelming majority of us don’t require politics dished up with whatever else companies are selling, especially the words “these actions don’t represent our beliefs” from a bank.
As always Jonathan Pie says it best about the oppression obsession.