Fair Dinkum Virtue Signaling

Atlasssian co-founder Mike Cannon-Brookes has been a huge advocate of renewables. So much so he has stated he wants to be a net exporter of wind and solar. Fair Dinkum Power (FDP), the company he helped set up, had a manifesto which stated the following,

We are a movement. We are a brand for Australia’s energy future. We are a rallying cry for all who believe in the power of the wind, the sun, the waves and – most importantly – the power of the people of Australia.

For energy to be fair dinkum, it must be honestly good for our wallets, good for our economy and good for our planet.

So to CM’s surprise today, the AFR noted,

“The Atlassian co-founder applied to deregister Australian Fair Dinkum Power Pty Ltd on November 27, almost exactly a year after he set it up in response to Prime Minister Scott Morrison referring to coal as “fair dinkum power” in comparison to solar or wind.

A spokesperson for the Rich Lister said the Fair Dinkum Power cause, which advocates for Australia to be 100 per cent powered by renewables and export as much again, would live on in the form of a website, an online petition (which has more than 90,000 signatories) and a Facebook page.

The company never undertook any business activity and the spokesperson said there had never been any intention to start any, despite rumours that Mr Cannon-Brookes would launch a retail energy supplier under the Fair Dinkum banner.

One can only imagine that the realities of the free market meant that it was never going to be good for wallets or the economy. CM awaits the media to conduct a full investigation into this sad outcome with all the gusto they did at FDP’s inception.

Fair Dinkum Virtue Signaling!

It was only several months ago that Mike Cannon-Brookes (MCB) was on a campaign to get the already left-leaning board of BHP to ditch ties with groups like the Minerals Council of Australia. But why?

CM believes that nothing shows the prosecution of a cause than leading from the front. MCB should use the might of Atlassian’s $32 bn market cap and seek to buy a controlling stake in BHP whereby it can behave like an activist shareholder and achieve those goals from within. A bit rich to demand a company like BHP fold to the whims of another listed corporate which has no direct business with it. That would be terrible governance for BHP to pay MCB any mind.

How would MCB react if BHP CEO Andrew Mackenzie turned around and demanded that Atlassian cut ties with ANZ for being embroiled in the Hayne Banking Royal Commission? MCB would rightly tell him to take a hike.

One doubts that MCB has much of his superannuation buried in BHP shares but why pick on the Minerals Council of Australia? After all, if he had a good look at what Australia’s mineral industry enables, Atlassian should be a backer not a knocker. Why not influence the debate by being part of it?

Here is a list of 30 things Australian minerals companies provide, including vital materials used in wind farms and solar panels, the very forms of renewable energy MCB wants Atlassian to rely on 100% to power its future. MCB’s Tesla is reliant on Aussie minerals to make the batteries. So does his smartphone, tablets, laptops and desktops. And so do the white goods that chill his food and the copper pipes that deliver hot water in his lovely mansion in Sydney. His dentist uses those minerals to maximise his oral hygiene.  The list goes on.

No one can take away the success MCB has achieved in the corporate sphere. However, it would appear that being an expert in the software world doesn’t always translate to being a sage on the environment much less hold any authority to dictate the boardroom discussions of a company that is more crucial to its existence than the other way around.

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