Tesla released its pick-up truck this week. Polarising is one word for it. Almost every motoring hack and stock analyst slammed it.
CM thinks Musk had to be bold. Although CM can’t stand Tesla on pretty much every level, especially governance, this truck could do very well. It may not pull the heartstrings of the Mid West pick up loving Trump voters but it will have a market.
The type of people that who will buy it will never use them for hauling loads of machinery or logs. The heaviest payload will be two grande caramel lattes with extra shots. This is a car which people who were thinking of a Model S will buy this instead.
It’s the perfect car for a virtue signaling world where one wishes to stand out and be noticed. It is a Faux by Faux. It screams look at me and it won’t be long before a Ford & GM make bold statements of their own.
So well done Elon. The order numbers will tell the picture of received wisdom and may do much better than many anticipate.
Pure genius. And the broken glass just got him 1,000,000s more hits on social media.