Industry gets the management it deserves

What did the Rugby Australia (RA) board expect from Israel Folau? That he’d crawl away into obscurity? CM has long held the RA’s handling of this affair has been about as good as the Wallabies on-field performance under Michael Cheika, the coach with the worst record in the history of the team.

Industry gets the management it deserves. Bad outcomes come from poor decisions at the top. RA CEO Raelene Castle’s performance in this affair has revealed she has no crisis management credentials. If Folau ends up bankrupting RA then management didn’t weigh the risks properly when they terminated him for a supposed “high-level breach”.

Recall RA tried to buy Israel Folau off with a $1m shut-up cheque but his religious beliefs weren’t for sale. Folau reached out to former Wallaby and fellow devout Christian, Nick Farr-Jones, who concluded after an intense grilling that his faith was authentic. Did the board take into account NF-J’s testimony? 

The RA’s decision smacks of the spineless virtue signalling that pervades our corporates today. It folds at the first sign of social media activist pressure. It might bang on about “inclusivity” but it practices exclusivity. One wonders if a player from another religion tweeted “apostasy is death” the board would have sung an entirely different tune. It would have said, “we respect all views.

Then we saw the hypocrisy of NRL Chairman Peter Beattie who spoke of the importance of inclusion and freedom of speech (when it comes to players protesting the national anthem) despite affirming that Folau would never play rugby league. So which is it? Whose freedom of speech is free? Beattie even argued that the Folau Twitter post still remained up. If he took it down would the NRL sign him up? Not a chance.

As CM wrote in the last dispatch, RA’s #1 priority does not appear to be rugby. The website is flush with identity politics. Such as this:

MCC works with influential leaders and encourages them to take action towards gender equality. 

Rugby Australia is a proud supporter of MCC and our Chief Executive Raelene Castle has recently been appointed as a Special Advisor on the MCC Sport program. 

This program aims to enhance the involvement of women in all aspects of sport and works with key stakeholders to achieve pay equity.

What has this got to do with managing the Wallabies franchise? Too much focus on irrelevant things that will not turn around the continual losses in the business because the key ingredient that generates revenue – a winning team is second fiddle.

RA folded at the foot of the sponsor, Qantas. A sponsor has the rights to be represented in certain ways but how little confidence must RA have in its ability to attract new backers? Cricket Australia snagged Alinta Energy after the ball-tampering scenario. CM reckons the Adani Wallabies has a nice ring to it.

RA is not run for its fans. Player David Pocock was arrested and charged for chaining himself to a piece of heavy equipment but Folau was fired for quoting a passage from the Bible.

It is quite likely that Folau’s bid in the High Court will succeed. Our constitution enshrines free speech. Whether we like what he said or not is irrelevant. We either support it or we don’t.

Maybe RA needs a total clean out? Perhaps sending in the receivers would see the appointment of someone who loves the game and reconnects with the fans, not waste time trying to enforce identity politics on them.  RA was set up for one purpose. To win.

Why not look at the yardstick of attendance? Why is it since 1962, Eden Park in Auckland is always at full capacity when the beloved All Blacks play? Because the team is so dominant. Why is attendance at Stadium Australia at 65~80% of available seats when it used to be 100% in 2002-2009? Why have Super Rugby attendance figures slumped t to around 11,000 per game vs 35,000 for Aussie Rules and 15,000 for NRL? Even A-League soccer gets average game attendances of 12,500. There is a message here RA. You are not connecting with the flock.

Perhaps Izzy Folau is reciting in prayer for the fans;

For I know the plans I have for you…plans to prosper you and not to harm you, plans to give you hope and a future.” – Jeremiah 29:11

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